On September 1, 2019, Scientific Games Corporation and Caesars Entertainment partnered up to unveil a retail sportsbook solution via OpenSports in the state of Indiana at Caesar’s Indiana Grand Racing & Casino in Shelbyville. The duo makes history as the collaboration results in the first physical location in the whole state to accept sports bets. Indiana is number five on the list of sports betting partnerships secured by the companies in their quest for expansion across the United States.
Head to the Winner’s Circle to check out the casino’s sports betting offerings. According to the Indiana Grand Racing Casino website, guests will “Enjoy convenient access to horse racing and delicious pub and bar offerings. Winner's Circle will offer state-of-the-art sports betting technology, high-definition televisions and luxury seating. Guests will be able to wager on professional football, basketball, baseball, wrestling, and select Division 1 college sports. With more than 100 events over the course of the year, we are thrilled to expand our entertainment offerings to the world of sports betting. Get off the sidelines and get into the action!”
Caesars is set to launch sports betting within an additional six Indiana properties this month including Horseshoe Hammond, Horseshoe Southern Indiana Hotel and Casino, and Harrah's Hoosier Park Racing & Casino.
Jordan Levin, Group Chief Executive of SG Digital, had this to say of the deal with Caesars: "We're thrilled to expand our partnership with Caesars in the US. OpenSports™ is a great platform that's shown rock solid performance, putting players at the heart of the betting experience. With Scientific Games' powerful retail solution and mobile sports product, we'll continue to take bold steps when it comes to the player experience."
Christian Stuart, Executive Vice President of Gaming and Interactive Entertainment at Caesars, commented: "We've had incredibly successful sportsbook launches, and Indiana is continuing that trend. We look forward to seeing OpenSports further engage our players with the sleek user experience and high transaction volume we've come to expect from OpenSports."
Scientific Games’ OpenSports suite is comprised of numerous products including:
- Open Bet: Scientific Games’ unique betting engine
- Open Platform: Providing account management, which includes promotional offers and bettor wallet
- Open Trade: Range of risk management tools
- Open Engage: Presents omni-channel options for mobile, online and retail environments
- Open Accelerate: A product designed to aid operators in increasing earnings through daily sportsbook operations
This year, the companies have partnered to bring sports betting solutions to Iowa, Mississippi, New Jersey, and Pennsylvania and intend to eventually roll out the OpenSports suite across Caesars casino properties in Illinois and North Carolina.
Apart from the United States and other recent contracts such as the deal with Oneida Indian Nation, Scientific Games established a footprint in Turkey with the exclusive national sports betting program. In addition, the company was also chosen as the provider for the Turkish National Lottery earlier this month. More on that here.
“Scientific Games and Caesars Entertainment Launch Sports Betting in Indiana and Expand U.S. Partnership”, scientificgames.com, September 9, 2019.