Posted by DavidGreen
Sep 18, 2019


It’s been a busy year for SBTech as the company announces its 3rd tier 1 lottery/sportsbook contract of 2019 (previously with Veikkaus and The Oregon Lottery). This time they’ve scored a multi-channel partnership with iGaming operator Svenska Spel Sport & Casino in the sportsbook arena.

The provider faced off against other potential hopefuls…

…to triumph in presenting the best to the Svenska Spel procurement team in terms of its API’s, Managed Trading Solutions and responsible gaming tools, a critical aspect in iGaming. SBTech’s technology was unrivaled with regard to security and the sports betting features available, namely Yourbet, which allows customized betting. The sports betting solution offers award winning In-Play software, Cash Out feature and more.

The partnership represents the start of a long-term relationship in Sweden’s newly regulated market. Svenska Spel currently has over 2k retail partners across the country.

Media Statements

Andrew Cochrane, Chief Development Officer, SBTech, commented: “We are incredibly proud and excited to have been awarded this partnership with Svenska Spel Sport and Casino AB following a an extremely rigorous selection process. We look forward to completing the integration of our sportsbook solution across Svenska Spel’s retail, mobile and online channels and helping Sweden’s leading gaming company deliver the foremost sports betting experience in the market.

“To have secured one WLA member agreement this year has been a huge achievement, but to now have three large-scale government projects underway is phenomenal. It is testament to our award-winning technology, products and services, and the dedicated team we have built and continue to invest in as we grow across major regulated and newly regulating markets around the world.”

Regarding the deal, Björn Kjellsson, Product Manager Sport & Racing, Svenska Spel Sport & Casino, said: “It feels fantastic to present this partnership which we are very happy is finally in place. It has been a long process to find the right partner for us which we think we have in SBTech. We are very pleased with our choice and we are convinced that our customers will appreciate our updated sportsbook when we go live.”

Who is SBTech?

Since 2007, the firm has grown to become a leading omni-channel sports betting and gaming provider with a presence in over 20 regulated countries. There are now ten offices around the world employing over one thousand employees.

The provider has developed the Chameleon360 platform in addition to sports solutions complete with managed services such as risk managements, CRM and regulatory compliance for the mobile, online and retail environments.

More on Svenska Spel

The brand falls under the umbrella of the Svenska Spel Group operating brands like Oddset and Stryktipset. The vision is to provide games for “everyone’s enjoyment” extending services to four international casinos and implementing machines in bingo halls and restaurants in Las Vegas. Based in Visby, the company employs a staff of 2,100.


“SBTech scores a hat-trick of WLA member wins in 2019 with Svenska Spel Sport & Casino partnership”, sbtech.com, September 16, 2019.


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