AlanMendelson
AlanMendelson
Joined: Oct 5, 2011
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January 19th, 2012 at 12:38:11 AM permalink
About two and a half years ago I tried to have a Best Buys TV Show in Vegas similar to my Los Angeles TV show which is successful and is a weekly program.

The Vegas project failed miserably and it was the economy, of course. The show catered to small and midsized local businesses and they were closing up more than they were advertising at the time.

I was approached by a group of advertising execs in Vegas about trying the show one more time.

For those of you who live in the Vegas area, please give me your "gut feelings" about local businesses. Do you find business conditions improving or are they still holding on for dear life.

My program targets furniture, appliances, clothing stores primarily.

You can see some of the old videos from the TV show on www.VegasBestBuys.com.

I have a double risk in trying this again: first risk is that the Vegas show will fail a second time. Second risk is that it will spread me thin and take away valuable time from the Los Angeles show.

Many thanks, and please don't hold back on the punches. If you think the idea will flop, please say so because you'll be saving me time and money.
EvenBob
EvenBob
Joined: Jul 18, 2010
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January 19th, 2012 at 1:11:11 AM permalink
From 1994 to 2007, Vegas had the 18th best economy
in the US. Last year it had the 179th best economy out
of 200 cities rated. Knowing that info, what chance would
you give a show like yours of succeeding. The only glimmer
of hope is that year before last, Vegas was 199 out of 200.
Drive around the city and count the number of empty
strip malls and empty houses. But maybe you're a gambler,
Vegas loves gamblers...
"It's not enough to succeed, your friends must fail." Gore Vidal
AlanMendelson
AlanMendelson
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January 19th, 2012 at 1:22:23 AM permalink
Thank you for the input EvenBob. I gamble... but not with business.

I have a meeting Saturday with the leader of the group. I haven't really "looked" at Vegas in two years, except for my drive up the i-15 direct to the Strip.

Web traffic in that Vegas TV show website dropped to near Zero about a year after we tried the three experimental shows and that's a "tell" right there (to use a gambling term). But I really haven't done much with the site either except to update the stock report.

I'm always looking for growth but I think the Vegas idea might not be where I will find it.

Thank you again, and more input is appreciated.
Paigowdan
Paigowdan
Joined: Apr 28, 2010
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January 19th, 2012 at 3:43:35 AM permalink
Quote: EvenBob

Drive around the city and count the number of empty
strip malls and empty houses. But maybe you're a gambler,
Vegas loves gamblers...


Loss if income was from the loss of tourism of all sorts, not just gambling.
Beware of all enterprises that require new clothes - Henry David Thoreau. Like Dealers' uniforms - Dan.
kp
kp
Joined: Feb 28, 2011
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January 19th, 2012 at 9:09:33 AM permalink
Maybe instead of promoting regular businesses, you could promote gambling systems?
UCivan
UCivan
Joined: Sep 3, 2011
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January 19th, 2012 at 9:25:00 AM permalink
Quote: kp

Maybe instead of promoting regular businesses, you could promote gambling systems?

Or promote table games? Raving Consulting is not doing the table game shows now and G2E is way too expensive for independent developers. There is an opportunity.
midwestgb
midwestgb
Joined: Dec 8, 2009
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January 19th, 2012 at 11:26:40 AM permalink
Alan,

Come to K.C.! Lots of retail and, btw, Penn National is just adding what will be the area's 6th casino to our metro. We have survived the downturn pretty well.
AlanMendelson
AlanMendelson
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January 19th, 2012 at 11:26:55 AM permalink
I thought about doing a TV show to advertise the casinos and gambling... for about ten seconds... and then decided to leave that to the Travel Channel.

My niche is to provide small and midsized businesss a way to advertise on TV effectively at low cost. Two years ago we were talking about an advertising program that for a total of $100 would give a business 1 minute of TV airtime on a "shopping show" that we would place on a major broadcast channel (not cable) at 1-AM, three times a week (total of 3 minutes, or $33.33 per one minute TV spot) including production of their "spot" and we couldn't find enough businesses to do it.
FleaStiff
FleaStiff
Joined: Oct 19, 2009
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January 19th, 2012 at 11:34:27 AM permalink
Quote: AlanMendelson

About two and a half years ago I tried to have a Best Buys TV Show in Vegas...
The project failed miserably and it was the economy, of course.
I have a double risk in trying this again: first risk is that the Vegas show will fail a second time. Second risk is that it will spread me thin and take away valuable time from the Los Angeles show.

I've just seen this post and have not yet looked at the historic shows to even know what is up, but I would say "pass".
Furniture and appliance stores? Best Buys? EVERYTHING now is price driven. Some shopping centers are closing when they've lost their anchors. You are in a town where even in a good economy its not a good market for that sort of a show.
I'll now look at the link and see if my opinion changes.

On-edit: I'm surprised its even working in Los Angeles.
Small and medium size businesses may not be able to buy TV time but how are you going to get a sufficient audience in the Las Vegas area? Good luck to you if you decide to do it. Vegas is such a 24 hour town that your audience is fragmented, its not a town for long commutes or driving all over just to get a bargain somewhere.
Anyway... all I can say is: its courageous of you even to think of it, but I'd "pass".
EvenBob
EvenBob
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January 19th, 2012 at 1:32:47 PM permalink
Look at it this way, Alan. In 2010, out of the 200 cities
studied, the only city with a worse economy than Vegas
was Detroit. How does this make you feel? Sick to your
stomach, light headed, like you want to run the other
way and keep running? Follow your instincts..
"It's not enough to succeed, your friends must fail." Gore Vidal

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