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marksolberg
marksolberg
Joined: Nov 14, 2009
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March 21st, 2012 at 12:07:57 PM permalink
This is not an attempt to market or solicit business. If the Wizard feels that's the case feel free to delete the this thread. I will not be offended.

Here's a brief description of some of our player's club benefits. I would like to know if you think it's fair, poor, generous or sucks. Also, any ideas or comments would be appreciated.

We have a three tiered card system, let's call them Gold, Silver and Bronze.
All levels get .25% of coin-in back in points. This is redeemable for cash. There are various double and triple point days.
In addition to points for cashback you also earn comps.

Bronze card members get .33% back in comps. $3 in coin-in you earn .01 in comp.
Silver card members get .66% back in comps. $3 coin-in earns .02 comp.
Gold card members get 1% back in comps. $3 in coin-in earns .03 comp.

All comps are player transparent i.e. you can tell exactly how much you have available in comps at each machine or at a kiosk. It is redeemable at each point of sale. Comps can be redeemed for food, beverage, golf or hotel rooms. We also send out free play and room offers based on play history.

I hate "secret" comp systems where you have to find a host and negotiate your value to them. That's why we changed to the transparent system. Our nearest competitor has a secret comp system but they will be making changes within the next year. I expect them to do something similar to what we do now. Any comments or suggestions are appreciated.

Mark
teddys
teddys
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March 21st, 2012 at 12:41:27 PM permalink
That's a very fair and transparent system, and generous for Michigan. I think that is comparable with the Kewadin joints which should be your main concern. As I recall, you don't have any decent video poker in your casino (boo!), so you don't need to worry about those comp-suckers. All-in-all, one of the better systems I've seen.
"Dice, verily, are armed with goads and driving-hooks, deceiving and tormenting, causing grievous woe." -Rig Veda 10.34.4
marksolberg
marksolberg
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March 21st, 2012 at 12:50:26 PM permalink
You're correct on both accounts. Kewadin has the same cash back structure but the old school comp system. I'm told by one of their hosts that they are going to change their system to make it easier for customers to get comps within the year. I suspect they are going to go to more of a transparent system like we have.

You are also correct about our video poker. Our's is not the worst, but certainly not the best either. I wish there were more video poker players to cater too. We would definitely try and grab that crowd. When I look at the more mature gaming markets and the amount of video poker in the locals joints I'm envious. In the more mature markets when the choice was between watching three reels spin or playing video poker, video poker was the more attractive option to many. I think because the bonus video slots came out before the newer markets were developed a lot of new players never even tried video poker. They view the bonus slots as more entertaining options.

Mark
DJTeddyBear
DJTeddyBear
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March 21st, 2012 at 12:51:37 PM permalink
Mark -

So you're a casino executive, with the power to change, or at least recommend changes, to your system? I hope you don't get beat up too bad, but I have a feeling there's gonna be a lot of hostility in the replies. Including my own.

While you do a good job of defining the earnings, it appears to be geared towards slot players. How do table game players earn? What about poker players?

Because I am a low-level table game and poker player, I never ranked very high, and never understood how I earn. Therefore, I can't compare what you're offering, and have abstained from voting.

On the other hand, my wife is primarily a slot player, usually at the $1 level, but occasionally hitting a $5 machine. As a result she is usually at a much higher level in whatever casino's system you care to mention.

This, by itself, doesn't bother me. Although I wish there were ways to combine our accounts, I do get that she is more valuable to the casino and gets treated better than I do.

What DOES bother me is when certain perks cannot be shared. I have three specific examples. I have experenced each of these things at several different casino companies.

1 - She can go to the VIP dining room, and can bring me as her guest. I cannot go without her. There are times when we want to eat seperately, or where I want to eat and she wants to skip a meal. If I want to go to the VIP room, I need to drag her off her slot machine to get me in. Ditto for buffet discounts. I would have assumed that the casino would prefer that she stay at her machine.

2 - She qualifies for free Valet parking, but this is verified and awarded when picking up the car. She would rather continue playing for a few minutes while I wait for the car to be delivered. Again, I'd think the casino would want that too, but she is needed at the point of requesting the car.

3 - She qualifies for room offers. There have been times where she didn't want to wait on the check-in line, so I would attempt to check in without her. I have offered to have her come to check-in when it wasn't busy, and to pay the full rack room rate if she never showed up. I would even tell the front desk clerk that the reason is because she's already in the casino, here's her player number, look it up. Can't be done. Mind you that my wife would put my name on the reservation, and tell the reservation person that this was why.
I invented a few casino games. Info: http://www.DaveMillerGaming.com/ 覧覧覧覧覧覧覧覧覧覧覧覧覧覧覧覧覧覧 Superstitions are silly, childish, irrational rituals, born out of fear of the unknown. But how much does it cost to knock on wood? 😁
fremont4ever
fremont4ever
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March 21st, 2012 at 12:52:18 PM permalink
I doubt the Wiz will be offended. But I would like to know what casino this is for. I haven't followed your other threads.

It looks good, but I'd like to know what levels it takes to get to "Silver" and "Gold", and what it takes to stay there, before I cheer too much.
pokerface
pokerface
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March 21st, 2012 at 12:57:30 PM permalink
I think it's better than most (of course, if the average return of the slots are on par with other casinos).
winning streaks come and go, losing streak never ends.
Ayecarumba
Ayecarumba
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March 21st, 2012 at 1:14:24 PM permalink
Are accepted offers for rooms and free play deducted from a player's earned comp total?
Simplicity is the ultimate sophistication - Leonardo da Vinci
marksolberg
marksolberg
Joined: Nov 14, 2009
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March 21st, 2012 at 1:18:27 PM permalink
Quote: DJTeddyBear

Mark -

While you do a good job of defining the earnings, it appears to be geared towards slot players. How do table game players earn? What about poker players?


It is geared more towards slot players simply because that's where the majority of our revenue comes from. Table players do not earn points or cashback. They do earn comp based on the traditional avg bet x time played x our estimated HA x 20-25% rebate. Nonetheless, table players always seem to not get as much return as slot players. Poker players earn at a fixed rate of $1.00 per hour.

Quote: DJTeddyBear


1 - She can go to the VIP dining room, and can bring me as her guest. I cannot go without her. There are times when we want to eat seperately, or where I want to eat and she wants to skip a meal. If I want to go to the VIP room, I need to drag her off her slot machine to get me in. Ditto for buffet discounts. I would have assumed that the casino would prefer that she stay at her machine.

2 - She qualifies for free Valet parking, but this is verified and awarded when picking up the car. She would rather continue playing for a few minutes while I wait for the car to be delivered. Again, I'd think the casino would want that too, but she is needed at the point of requesting the car.

3 - She qualifies for room offers. There have been times where she didn't want to wait on the check-in line, so I would attempt to check in without her. I have offered to have her come to check-in when it wasn't busy, and to pay the full rack room rate if she never showed up. I would even tell the front desk clerk that the reason is because she's already in the casino, here's her player number, look it up. Can't be done. Mind you that my wife would put my name on the reservation, and tell the reservation person that this was why.



We are not big enough to have a VIP dining room or valet so I can't really address that. Although it's frowned upon, why don't you have your wife use your player's card until you reach VIP status also? I'm not sure how hard it is to achieve the levels where you play. You should be able to check in and have your wife stop by sometime when it's convenient for her so they know she's really there.
marksolberg
marksolberg
Joined: Nov 14, 2009
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March 21st, 2012 at 1:19:50 PM permalink
Quote: Ayecarumba

Are accepted offers for rooms and free play deducted from a player's earned comp total?



Nope. We use a secret magic formula to determine how much beyond our published benefits we give back.

Mark
DJTeddyBear
DJTeddyBear
Joined: Nov 2, 2009
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March 21st, 2012 at 1:34:10 PM permalink
Mark -

Thanks for letting me bend your ear.

---

I originally didn't want to name names, but what the heck....

I've experienced all 3 issues at Showboat and Borgata. I've experienced some of them at some of the Caesars other properties in AC as well as Vegas, and at Foxwoods.

On the flip side, I tried the check-in dance at Mohegan Sun, and was immediately given the green light.

---

As far as using each others card goes, we worry what will happen if we get caught.

---

I mention my problems just to let you know that it's not just about how easy it is to earn the perks, but how easy it is to use them.
I invented a few casino games. Info: http://www.DaveMillerGaming.com/ 覧覧覧覧覧覧覧覧覧覧覧覧覧覧覧覧覧覧 Superstitions are silly, childish, irrational rituals, born out of fear of the unknown. But how much does it cost to knock on wood? 😁

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