reno
reno
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August 18th, 2011 at 11:45:11 AM permalink
Earlier this week Caesars Entertainment announced the Imperial Palace will be re-skinned, re-furnished, and re-named as part of their new Linq entertainment complex. This is a smart move, since the Imperial Palace is in desperate need of a thorough face-lift, if not a demolition. The rumor is that the hotel will be re-branded as Horseshoe. What would you name it?

If Caesars avoids MGM's mistakes at City Center, then Linq will probably be a success. Overall, this is great news for Las Vegas. The only downside will be that Vegas tourists on a tight budget will miss out on The Imperial Palace's best feature: paying Circus Circus prices for a location at the center of the Strip.
thecesspit
thecesspit
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August 18th, 2011 at 12:15:37 PM permalink
I suspect it would have been far too expensive, but the Nobum rebrand at Cesar's should have gone to the IP.

They should at least keep some sort of nod the fake Pagoda outside of the place.
"Then you can admire the real gambler, who has neither eaten, slept, thought nor lived, he has so smarted under the scourge of his martingale, so suffered on the rack of his desire for a coup at trente-et-quarante" - Honore de Balzac, 1829
Tiltpoul
Tiltpoul
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August 18th, 2011 at 12:16:23 PM permalink
Quote: reno

Earlier this week Caesars Entertainment announced the Imperial Palace will be re-skinned, re-furnished, and re-named as part of their new Linq entertainment complex. This is a smart move, since the Imperial Palace is in desperate need of a thorough face-lift, if not a demolition. The rumor is that the hotel will be re-branded as Horseshoe. What would you name it?



When Caesars (then Harrah's) acquired the Park Place/Caesars properties, they had made an announcement that all their casinos would fall under four brand names (Paris and Flamingo excluded). Harrah's was to be "the party casino", Horseshoe "the gambler's destination", Caesars "the resort destination", and Rio "All-suites and festive atmosphere". Rebranded properties were to include Bally's Las Vegas, Caesars Southern Indiana (which became Horseshoe Southern), Sheraton Tunica (which subsequently became Tunica Roudhouse, but would have fallen under the Rio brand), Grand Casinos, Tunica and Biloxi (to become Harrah's properties), Showboat AC (to become Rio) and eventually when the sale went through, Casino Windsor (now Caesars Tunica). I'm not sure what Harvey's, as most became Harrah's.

Anyways, my initial feeling was Bally's would be best suited for the Horseshoe moniker. It's not like the property has always been Bally's (Remember MGM Grand anybody?). The motif would have to be altered slightly.

However, Horseshoe tends to be "all about the gambler." While not perfect, they do pride themselves on not really fitting into the Harrah's mold. Even Horseshoe Council Bluffs, which operates most like Harrah's properties as there is a Harrah's about a mile down the road, offers free buffets for 30 minutes of play. This is a stark contrast from anything you would ever be able to find on the Vegas strip. It's hard for me to think that Caesars would be willing to forgo such benefits to its Las Vegas patrons. Don't get me wrong, I would love for that to be the case, but I just don't see it happening.

As for a name for Imperial Palace, I'd vote for Horseshoe for what I want, but it will probably be renamed something stupid, like Bill's Widow's Gambling Parlor and Crap Hotel
"One out of every four people are [morons]"- Kyle, South Park
dlevinelaw
dlevinelaw
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August 18th, 2011 at 12:21:57 PM permalink
Call it Linq, to synch with the new party area, I don't think that name is bad considering Aria/Revel/Echelon/etc.
rdw4potus
rdw4potus
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August 18th, 2011 at 12:24:21 PM permalink
Horseshoe Southern Indiana is very nice. Horseshoe Council Bluffs is impressive. Hammond Horseshoe is the nicest casino in the Midwest by far. Caesar's is opening brand new super-fantastic Horseshoe properties in Cincinnati and Cleveland in 2012. ...and the IP will become a Horseshoe branded property? They'd better plate that SOB in gold during the remodel...
"So as the clock ticked and the day passed, opportunity met preparation, and luck happened." - Maurice Clarett
Ayecarumba
Ayecarumba
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August 18th, 2011 at 12:31:56 PM permalink
"Horseshoe Palace"
Simplicity is the ultimate sophistication - Leonardo da Vinci
DJTeddyBear
DJTeddyBear
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August 18th, 2011 at 12:46:07 PM permalink
My immediate response was "Center Strip Shithole." (And I'm gonna be staying there for G2E!)



Then I opened and read the thread.

"Linq" makes the most sense.

Quote: thecesspit

They should at least keep some sort of nod the fake Pagoda outside of the place.

I think if they're gonna remodel, the pagoda will be removed.
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Nareed
Nareed
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August 18th, 2011 at 12:49:08 PM permalink
Hoe about "The Has Been" :P

Or "Whats is a hotel like me doing in a place like this?"
Donald Trump is a fucking criminal
Tiltpoul
Tiltpoul
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August 18th, 2011 at 2:19:04 PM permalink
Quote: Nareed

Hoe about "The Has Been" :P

Or "Whats is a hotel like me doing in a place like this?"



Your accidental "hoe" reminded me of what my mom call's the property in Council Bluffs...
"The Horse's Hoe" (she's a slot player btw)

How about The Horse's Whore?
"One out of every four people are [morons]"- Kyle, South Park
EvenBob
EvenBob
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August 18th, 2011 at 2:25:42 PM permalink
Quote: reno

Earlier this week Caesars Entertainment announced the Imperial Palace will be re-skinned, re-furnished, and re-named as part of their new Linq entertainment complex.



If this was 2007, they'd be tearing it down. Its been there since the 70's. Its this economy, we're going to be seeing a lot more 'refurbishing'.. Oh boy..
"It's not enough to succeed, your friends must fail." Gore Vidal

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