Well Timed Slot Promotion?
**********November 9th , 13th , 16th & 30th • 10am-5:59am the following day
Making Football even more interesting! If either professional New York football team wins at home in the month of November we will give you $1 in free slot play for every point they score in the winning game the following day!
*Open to all Player’s Club Members. Guests must swipe at the kiosk from 10am-5:59am the following day on the dates listed above to claim free slot play. One swipe per member. No free slot play is given if either team loses their home game. Does not include Buffalo team. ****************
So if I am reading this right, if I were to go to Mt. Airy today I will receive $28 slot play because the NY Jets won at home.
What's interesting about that, the first Home game for a NY football team was against Jacksonville. Which is almost a guaranteed win.
Looking at the remaining home games in Met Life stadium, the schedule is as follows:
Thursday Nov. 12 - NY Jets vs Buffalo Bills
Sunday Nov. 15 - NY Giants vs New England Patriots
Sunday Nov. 29 - NY Jets vs Miami Dolphins
It may come back to bite them given the Jets are playing well this season and should easily win one of the next two home games. Whereas the Giants have a snowball's chance in hell of beating the Patriots in the Reg. Season, but there are those two notorious games in the post season where the Giants emerged victorious!
I really hope Mt. Airy continues this type of promo, but knowing them they will start to change things on the fly!
The average person probably loses more than $28. It's absolutely something casinos can and will do and it's likely.Quote: KentryThis promotion seems iffy to me. If 1,000 people all have player's cards, and the promotion is 4 days, and is $28 each person, the Casino would be giving $112,000 in free play. That is highly unlikely that they would give away $112,000 in free play.
28$ per person in FP is peanuts.
Go Team Kentry, go speed racer, go, go something. It'll come back to me later, long after I hit the 'post' button.
It's a B, and a PITA getting old and forgetful ;-)
Quote: AxelWolfThe average person probably loses more than $28. It's absolutely something casinos can and will do and it's likely.
28$ per person in FP is peanuts.
AxelWolf is correct here Kentry. That amount of FP is pretty small for most casinos. If that promotion gets them in the door and playing then that FP will pay for itself. Now if every guest was an AP at Axel's level then I would be concerned but there are a lot more uninformed guests that play in a casino vs. the professional and knowledgeable APer.
If enough sharps and hustlers hit it they certainly may cut it off premature. It happens all the time especially in Vegas. You just never know. I was absolutely dumbfounded how long they let double royals go at LVC on FPJW. I couldn't believe Sams Town was so cheap and cut off the $50 Aces.Quote: waasnodayAxelWolf is correct here Kentry. That amount of FP is pretty small for most casinos. If that promotion gets them in the door and playing then that FP will pay for itself. Now if every guest was an AP at Axel's level then I would be concerned but there are a lot more uninformed guests that play in a casino vs. the professional and knowledgeable APer.
Quote: KentryThis promotion seems iffy to me. If 1,000 people all have player's cards, and the promotion is 4 days, and is $28 each person, the Casino would be giving $112,000 in free play. That is highly unlikely that they would give away $112,000 in free play.
The house is surely expecting that people will come in, play their free play, and then, while they're there, get a meal, have a drink or two, and play some of their own money.
Looking at their website and inferring some information about the property, I would multiply your numbers by at least 3 - so more like $350k in free play given away over the promotion period.
Quote: AxelWolfIf enough sharps and hustlers hit it they certainly may cut it off premature. It happens all the time especially in Vegas. You just never know. I was absolutely dumbfounded how long they let double royals go at LVC on FPJW. I couldn't believe Sams Town was so cheap and cut off the $50 Aces.
That is something that has always left me confused. So many casinos have run promotions with huge AP holes and yet they still release new promotions with vulnerabilities. In my neck of the woods I expect that because we do not employ the best analytics but you would think most casinos in Vegas would be all over the promotional analytics (guess they are too concerned with card counting). There really should be more math taught with marketing for business degrees.
Quote: waasnodayThat is something that has always left me confused. So many casinos have run promotions with huge AP holes and yet they still release new promotions with vulnerabilities. In my neck of the woods I expect that because we do not employ the best analytics but you would think most casinos in Vegas would be all over the promotional analytics (guess they are too concerned with card counting). There really should be more math taught with marketing for business degrees.
You would think so but it is probably much worse than most people realize. Like any businesses there are many holes in the system.
ie.
Marketing guy says we should give $28 to every player that comes in because they spend on average $80 per day. If a lot more people come in the marketing guy thinks he has a good promotion because the headcounts are way up.
The slot guy is happy because his slot play and headcounts are up and the $28 is coming out of the marketing budget. He believes the promotion is a great idea.
The food and beverage guy is happy because his cocktail waitresses served more drinks on these days than they normally do. It must be a good promotion because his numbers are up.
The valet parking attendants are happy because headcounts are up and they are making more tips. It must be a good promotion.
At the end of the month the accountants just check to see if the month was up or down but no one drills down into the details why. The problem is no one really knows if a promotion is good or not. The don't look at the whole picture only focussing on their department.
In the case of LVC I believe they wanted AP's. This helped give the illusion of a busy casino and attracted stragglers and locals.Quote: waasnodayThat is something that has always left me confused. So many casinos have run promotions with huge AP holes and yet they still release new promotions with vulnerabilities. In my neck of the woods I expect that because we do not employ the best analytics but you would think most casinos in Vegas would be all over the promotional analytics (guess they are too concerned with card counting). There really should be more math taught with marketing for business degrees.
Lets not forget good promos bring in more ploppys to. If the promo sucks it's not going to trap the ploppys. They really need to look at the long term loyalty they earn from good promotions not just the short term losses they may suffer.
The casino may have a promotion budget, if so they should make it juicy enough that the ploppys get some satisfaction . Most machines are not +EV on promotions anyway. People return to places time and time again if they remember winning or lasting longer at a particular casino even if the money comes from promotions . Once they get stung one to many times they may go to a different location. the casinos need something to draw them back. Especially locals, locals are not always as dumb as we think, crappie drawings and promos are not fooling most people.
