Thoughts on new online casino platforms entering the market?

I’ve been seeing a lot of newer online casino platforms appearing recently and was wondering how players here evaluate them before trying.

What are the main things you usually check first — reputation, game providers, payment options, customer support, or something else?

Curious to hear how experienced players decide whether a newer platform is worth looking into.

One of the first things I do is check if they've been trying to bypass our advertising rules.

Then I check how they're rated on LCB.