Modern Racism
A sickening consequence of all the media brainwashing is that it is now quite literally much worse to have an unpopular opinion (Mel Gibson) than to be a mass murderer of dogs (Michael Vick), a rapist (too many examples), or a boxer who bites an ear off an opponent (Mike Tyson).
But seriously, look at television shows. Take a look at the top 25 TV shows from last week and let me know which ones caters to minorities.
1 AMERICAN IDOL-WEDNESDAY
2 American Idol-THURSDAY
3 FOX AFC-NFC PRO BOWL(S)
4 OFFICE
5 Bones
6 HOUSE
7 Criminal Minds
8 Biggest Loser 11
9 TWO AND A HALF MEN
10 PARKS AND RECREATION
11 BACHELOR, THE
12 Extreme Makeover:HOME ED
13 Modern Family
14 MIKE & Molly
15 Lie To Me
16 30 Rock
17 Wipeout-THURS
18 CASTLE
19 NCIS
20 How I Met Your Mother
21 HALLMARK HALL OF FAME(S)
22 Big Bang Theory, THE
23 $#*! MY DAD SAYS
24 Rules of Engagement
25 COMMUNITY
As the Hispanic community in America is getting larger the buying power has increased. Central and Latin America are the new emerging markets. They have a growing middle class wiht disposable income. You will see more and more businesses outwardly wooing them.
Years ago McDonalds was one of the first to shoot the same commercial twice in one a majority white cast and one with a majority black cast.
But I would not give such high ideas to marketing as being able to be racist or noble. Most in marketing can only see Green.
Quote: boymimboTake a look at the top 25 TV shows from last week and let me know which ones caters to minorities.
TV shows are a different matter. They used to be a lot more racially targeted than they are now. It doesn't sell, nobody watches the shows. Blacks especially are complaining about how hard it is to get a job on a TV show these days. The commercials are the ones targeting race. Just this minute saw an AT&T commercial in an office that had 3 Blacks, an Asian, and a dorky White guy that was labeled a 'creep' by a fellow Black worker. Gee, I think I get it, you don't even have to explain it to me.
Quote: Wavy70I wouldn't take it as racism.
So in the first two decades of TV when you never or rarely saw a Black on TV, that wasn't racism? What was it, then? When you target certain races in a commercial, it most certainly is racism. Were all supposed to be equal, we all ride in the front of the bus and we all buy the same products.
Quote: EvenBobTV shows are a different matter. They used to be a lot more racially targeted than they are now. It doesn't sell, nobody watches the shows. Blacks especially are complaining about how hard it is to get a job on a TV show these days. The commercials are the ones targeting race. Just this minute saw an AT&T commercial in an office that had 3 Blacks, an Asian, and a dorky White guy that was labeled a 'creep' by a fellow Black worker. Gee, I think I get it, you don't even have to explain it to me.
You missed the other seemingly Caucasian woman @ the taco party. Also the butt of the Joke was the black man who's cell phone sucked
The other AT&T commercial currently in rotation of the five people in a car texting a joke back and forth. Of those 5 people 3 are apparently Caucasian. The other two are indiscriminate. Could be mediterranean or visually a vast variety of ethnicity's.
Keep in mind when you watch commercials many, many, many are filmed in Central and South America using actors from there. The main reason is due to the fact that if they filmed in the USA they would be forced to pay residuals.
If you look hard enough you can find the conclusion you want.
Quote: Wavy70Also the butt of the Joke was the black man who's cell phone sucked
And the other joke was the ONLY White guy there was a 'creep'. Do you think thats an accident? Do you know what would happen if the only Black guy there was the 'creep'? You'll never know because you'll never see such a commercial.
Quote: EvenBobSo in the first two decades of TV when you never or rarely saw a Black on TV, that wasn't racism? What was it, then? When you target certain races in a commercial, it most certainly is racism. Were all supposed to be equal, we all ride in the front of the bus and we all buy the same products.
Was it racism on the base of the marketeers or society? The way the society was in the 50's the economic power of the black community was not substantial enough to the Madison Ave folks. Were they correct or wrong I can't say.
All a marketing exec cares about is how can I convince you to buy this. If I think I can get 5% more Asian customer base by catering to them I will do it. Is it racism perhaps but the agenda is not a social one it is purely economic. If I live in an area where the population is 80% White 10% Hispanic and 10% Black but my customer base is 98% white I obviously need to expand my marketing.
This is not just with products the same with politicians. Starting Bush Sr the GOP has made a effort to court the Hispanic community. Intelligently they realized before the Democrats did that the Hispanic community is expanding rapidly.
Quote: EvenBobAnd the other joke was the ONLY White guy there was a 'creep'. Do you think thats an accident? Do you know what would happen if the only Black guy there was the 'creep'? You'll never know because you'll never see such a commercial.
So the white woman doesn't count? I think you may add male bashing to your complaint.
Quote: Wavy70Was it racism on the base of the marketeers or society? The way the society was in the 50's the economic power of the black community was not substantial enough to the Madison Ave folks. .
Are you American? It had NOTHING to do with the buying power of Blacks. It had everything to do with the prejudice of Whites against Blacks in the 50's. If you had a Black in a TV commercial, no network would have aired it, they would have been driven out of business. I remember the outcry over Bill Cosby being the first Black guy to star in a primetime show, 'I Spy'. You would have thought the world was ending.
Quote: Wavy70So the white woman doesn't count?
Its White males that get the short end of everything now, not White women. A White guy has a better chance of winning the lottery than he does getting a job if he applies with Blacks, Asians, Latino's and women.
Quote: EvenBobAre you American? It had NOTHING to do with the buying power of Blacks. It had everything to do with the prejudice of Whites against Blacks in the 50's. If you had a Black in a TV commercial, no network would have aired it, they would have been driven off the air. I remember the outcry over Bill Cosby being the first Black guy to star in a primetime show, 'I Spy'. You would have thought the world was ending.
It seems you still think it is. Is it your point to say that you are witnessing reverse discrimination or that you can't make fun of minorities in TV commercials? As for me, I watch commercials and see people who are being paid to act a part in order to convince other people to buy stuff. I rarely if ever notice the colour of their skin. That's just me.
Quote: TheNightflyI rarely if ever notice the colour of their skin. That's just me.
I only notice if its blatant. I'm always aware that nothing in a commercial is accidental, its all planned out and discussed in depth. And there's no such thing as 'reverse racism', theres only racism.
Quote: EvenBobAre you American? It had NOTHING to do with the buying power of Blacks. It had everything to do with the prejudice of Whites against Blacks in the 50's. If you had a Black in a TV commercial, no network would have aired it, they would have been driven off the air. I remember the outcry over Bill Cosby being the first Black guy to star in a primetime show, 'I Spy'. You would have thought the world was ending.
Correct my point is it was racism in the society that was reflected in the TV. All the ad people do is gear it towards the market they want. If the black community had the economic power of the whites you would have seen a lot more changes than just TV. The sad fact is the black community did not have the power or economic base of the white community so from a business stance it made no sense to cater to them.
20 years ago the GLBT community was not represented in TV except for comedic relief flamboyant stereotypes. Just like Rochester on Jack Benny, it was ok to put him on TV since he was a comic relief. A study came out showing that the GLBT demo had a larger than average income and more disposable cash. Savvy marketers subtly geared marketing towards them. Subaru is a great example of marketing to the GLBT demo and having a inclusive workplace. Did they do this out of a ideal or profit. I may be jaded but I say profit.
BTW Yes, America 10th Generation on fathers side 8th on mothers, thank you.
Quote: EvenBobIts White males that get the short end of everything now, not White women. A White guy has a better chance of winning the lottery than he does getting a job if he applies with Blacks, Asians, Latino's and women.
BTW the last study done of Fortune 500 CEO's only 19 were in a minority group.
I think the white male may be able to hang on for at least a few more years.
Quote: Wavy70If the black community had the economic power of the whites you would have seen a lot more changes than just TV.
No you would NOT have. Blacks bought just as much laundry detergent and toothpaste and bread per family unit as Whites did. Not seeing them on TV had nothing to do with 'economic power'. Up until the late 60's, when Sammy Davis Jr played in Vegas, he was asked not to walk thru the casino when his act was over, but to leave thru the kitchen. It had not a thing to do with the economic power of Blacks.
Quote: EvenBobNo you would NOT have. Blacks bought just as much laundry detergent and toothpaste and bread per family unit as Whites did. Not seeing them on TV had nothing to do with 'economic power'. Up until the late 60's, when Sammy Davis Jr played in Vegas, he was asked not to walk thru the casino when his act was over, but to leave thru the kitchen. It had not a thing to do with the economic power of Blacks.
Are you attempting to tell me that the Black community in the 50's had the same economic power as the white community? If you are I think your stats are way off. In 2006 the median white salary was about 20% higher than an African American salary. In 1959 an black male earned on average $2,848 a white male 5,157. As a marketer who would you gear towards?
The fact is No, the black community was not buying the same amount of detergent, toothpaste, bread, cars, furniture, etc as the white community.
Fact is Money is power. The black community did not have close to the money of the white community. No where near. The reason? They were purposely held back, denied education, denied the vote. So without a voice they were hobbled.
Quote: Wavy70Are you attempting to tell me that the Black community in the 50's had the same economic power as the white community?
I'm telling you that your average Black family bought just as much soap and margarine and cigarettes as the average White family. 99% of TV commercials were for common everyday items, and its a fact that Blacks bought more name brands than Whites did, even though they were never in the ads. They didn't buy as many new cars or trips to Bermuda or riding mowers, but most commercials weren't for those items. Do you really think Kool cigarettes looked at the Black community and said they aren't our customers so we won't target them on TV?
Quote: EvenBobI'm telling you that your average Black family bought just as much soap and margarine and cigarettes as the average White family. 99% of TV commercials were for common everyday items, and its a fact that Blacks bought more name brands than Whites did, even though they were never in the ads. They didn't buy as many new cars or trips to Bermuda or riding mowers, but most commercials weren't for those items. Do you really think Kool cigarettes looked at the Black community and said they aren't our customers so we won't target them on TV?
My stats came from the census bureau. Where did you find yours? Plus are you telling me in 1959 percentage-wise the black community was equal to the white in TV ownership? I am learning a lot about the life of the blacks in the 50's from you. I am surprised they started protesting.
Kool was one of the first tobacco companies to actively market in the black community wiht ads featuring blacks. Kool in 70's would openly donate money to African American charities and civic groups. before that they were the "Healthy" smoke but once that was debunked white smokers left them so Kool looked to a new market.
Quote: EvenBobJust saw a Dominos Pizza commercial on TV. Out the door, carrying a pizza comes a Black guy. After him comes an Asian guy. After him comes a Mexican couple, carrying boxes of pizza. No White people at all. Is this an accident? Hardly. Somebody thought up every frame of this, including who's in it. If you asked the average Black, Asian or Mexican if this commercial offended them, they would say no. The average White would say no. But if it was all White people in the commercial, that would illicit totally different answers. Why is this modern version of racism any different from any other kind we had in the past. Looking at many commercials these days, you get the impression that White folks don't even live in America anymore.
You're totally missing the boat, Bob. White people already buy pizza. Asians and Latinos generally don't, nor, I would suspect, do blacks, not in the same proportion as white people. So this isn't "racism"--it's MARKETING. There isn't always a bogeymen behind every tree.
And the word is "elicit".
Quote: Wavy70Plus are you telling me in 1959 percentage-wise the black community was equal to the white in TV ownership? .
So because Blacks had fewer TV's than Whites, they weren't worth targeting? Why do you keep avoiding the blatant racism that was the 1950's? Ever hear of Rosa Parks or Martin Luther King?
Quote: mkl654321Asians and Latinos generally don't, nor, I would suspect, do blacks, not in the same proportion as white people.
So this means when I see a Geico insurance commercial and its all Whites, which 99% of them are, I'm to assume that Latinos and Asians and Blacks already buy enough Geico insurance? Thats the logic you're using with pizza.
Quote: EvenBobSo because Blacks had fewer TV's than Whites, they weren't worth targeting? Why do you keep avoiding the blatant racism that was the 1950's? Ever hear of Rosa Parks or Martin Luther King?
Ding Ding Ding Ding.
Wink tell him what he won.
YES I am saying that since blacks in the 50's owned significantly less TVs than whites the good folks at Madison ave geared very little marketing budget towards people who did not have enough money to buy at TV. It is poor business to make TV commercials geared towards people who do not own TVs.
you are mixing up topics. You asked why the TV ad for pizza had more minorities and no whites. I said it was because they are gearing the market towards the minority demo.
Yes there was racism in the 50's. But from a marketing stand point TV ad's geared towards the black demo made no sense since TVs were financially out of their reach. The fact that they were economically deprived was the racism. Madison ave not making TV ads for a demo that could not afford TVs is not racist.
Quote: EvenBobSo this means when I see a Geico insurance commercial and its all Whites, which 99% of them are, I'm to assume that Latinos and Asians and Blacks already buy enough Geico insurance? Thats the logic you're using with pizza.
Could be poor marketing. Allstate which is larger than GEICO has an African American spokes person, Dennis Haysbert
As always your opinion is as valid as mine. Debate is a battle of ideas not wills.
No offense was taken and i hope none received!
Quote: Wavy70It is poor business to make TV commercials geared towards people who do not own TVs.
.
But they did own TV's, millions of them. You seem to think in the advertising section of Kelloggs, in 1954, they were hot to put on a Saturday morning commercial with a White kid and a Black kid on the front stoop eating a bowl of Frosted Flakes, but dang it, there just weren't enough Blacks that owned TV's to make it worthwhile. Are you really that naive?
Quote: EvenBobSo this means when I see a Geico insurance commercial and its all Whites, which 99% of them are, I'm to assume that Latinos and Asians and Blacks already buy enough Geico insurance? Thats the logic you're using with pizza.
No, Bob, the point I'm making is whistling over your head, as usual, I'm sorry to say. Domino's is using ethnic characters in its commercials in an attempt to market to ethnic groups. Geico no doubt feels no need to do so, probably because everyone HAS to buy auto insurance. And "the logic" that I was using was that nonwhite ethnic groups probably don't buy pizza as often as whites do (or at least, Domino's thinks so), but to use your example, there's no reason for Geico to think that the same thing is true of auto insurance--so their commercials don't contain "ethnic" characters.
Get it?
Quote: Wavy70Could be poor marketing. Allstate which is larger than GEICO has an African American spokes person, Dennis Haysbert
So that means Geico has enough Black customers and Allstate doesn't? You might also remember that Allstate started using Haysbert when Obama became a serious candidate, and that he played the president in 2 seasons of '24'. Pure coincidence, I guess.
Quote: EvenBobIts White males that get the short end of everything now, not White women. A White guy has a better chance of winning the lottery than he does getting a job if he applies with Blacks, Asians, Latino's and women.
I could be charitable and call the above statement "hyperbole", but I think I'll just call it what it actually is: ridiculous.
Quote: EvenBobBut they did own TV's, millions of them. You seem to think in the advertising section of Kelloggs, in 1954, they were hot to put on a Saturday morning commercial with a White kid and a Black kid on the front stoop eating a bowl of Frosted Flakes, but dang it, there just weren't enough Blacks that owned TV's to make it worthwhile. Are you really that naive?
No not that Naive. I understand that racism was rampant in the 50's, 60's, 70's 80's 90' 00's 10's. But back to my point that even in the white community in '54 TV's were rare due to the fact they would have cost several months pay for a white man they would have cost close to a years pay for an African American.
As I said before. The fact that Blacks were denied opportunity to earn a equivalent salary is the racist element. TV shows and ads not being geared towards people who could not afford them is not the racist part.
Quote: EvenBobSo that means Geico has enough Black customers and Allstate doesn't? You might also remember that Allstate started using Haysbert when Obama became a serious candidate, and that he played the president in 2 seasons of '24'. Pure coincidence, I guess.
Bob 10 seconds worth of research could help you.
Haysbert started as the Allstate spokesperson at latest in December of 06. He was at the coin toss at the SugarBowl 07. Our President Obama was in his first term in the senate. Hardly a serious candidate to the public. Perhaps to the party elite.
Quote: Wavy70No not that Naive. I understand that racism was rampant in the 50's, 60's, 70's 80's 90' 00's 10's..
Really. Can you give some examples of racism that you apparently see now, and compare it to the racism of the 50's, when Blacks had separate restrooms, drinking fountains, lunch counters, and had to ride in the back of the bus in many places in the country.
Quote: mkl654321but I think I'll just call it what it actually is: ridiculous.
So when I say it, its ridiculous. And when you say the same thing, its flawless fact. How convenient...
Quote: EvenBobReally. Can you give some examples of racism that you apparently see now, and compare it to the racism of the 50's, when Blacks had separate restrooms, drinking fountains, lunch counters, and had to ride in the back of the bus in many places in the country.
Bob not sure where is your argument going. At one point you are saying I don't see racism now you want me to cite examples of racism that I mentioned.
Let's just say we are not gonna get to a happy middle ground.
Maybe I am wrong and everything has a hidden undertone trying to hold Whitey down.
Quote: mkl654321Domino's is using ethnic characters in its commercials in an attempt to market to ethnic groups. Geico no doubt feels no need to do so, probably because everyone HAS to buy auto insurance.
Actually there is another factor involved. It's not as strong in US today, but can be easily and prominently observed in marketing in other countries [developing and Japan]. Being White is often associated with prosperity, justly or not. So using White characters in advertising is often done to attach that image to the product, even in (or rather particularly in) countries where Whites are a tiny minority.
If it works for Whites because they naturally associate better with other Whites, and it works for Blacks and Asians because they associate White with well-off - then, as a marketing strategy, it works. It's a lot like how marketing a car, however much it is may be geared towards obese and old people, will always only use young and hot women.
Quote: Wavy70
Maybe I am wrong and everything has a hidden undertone trying to hold Whitey down.
Whitey? Your grasp of what racism is about is astounding.
Never mind, I won't tax your mind any further.
Quote: EvenBobJust saw a Dominos Pizza commercial on TV. Out the door, carrying a pizza comes a Black guy. After him comes an Asian guy. After him comes a Mexican couple, carrying boxes of pizza. No White people at all. Is this an accident? Hardly. Somebody thought up every frame of this, including who's in it. If you asked the average Black, Asian or Mexican if this commercial offended them, they would say no. The average White would say no. But if it was all White people in the commercial, that would illicit totally different answers. Why is this modern version of racism any different from any other kind we had in the past. Looking at many commercials these days, you get the impression that White folks don't even live in America anymore.
What can possibly be offensive to the whites here? The commercial basically indicates that colored people are customer base for cheap, unhealthy stuff like Dominoes. White folks go to Olives, not Dominoes.
I get a lot more amused, when I see stuff like a black baby Jesus in a nativity scene. I mean, I know, racism is bad ... But will there come a time, when people understand, that there are areas where trying to enforce equality is just plain ridiculous? Or will Washington be portrayed as a black guy hundred years from now?
Quote: EvenBobJust saw a Dominos Pizza commercial on TV. Out the door, carrying a pizza comes a Black guy. After him comes an Asian guy. After him comes a Mexican couple, carrying boxes of pizza. No White people at all. Is this an accident? Hardly. Somebody thought up every frame of this, including who's in it. If you asked the average Black, Asian or Mexican if this commercial offended them, they would say no. The average White would say no. But if it was all White people in the commercial, that would illicit totally different answers. Why is this modern version of racism any different from any other kind we had in the past. Looking at many commercials these days, you get the impression that White folks don't even live in America anymore.
Quote: mkl654321You're totally missing the boat, Bob. White people already buy pizza. Asians and Latinos generally don't, nor, I would suspect, do blacks, not in the same proportion as white people. So this isn't "racism"--it's MARKETING. There isn't always a bogeymen behind every tree.
And the word is "elicit".
I think mkl has it right here. Besides, I'm not even sure how EvenBob's description involves racism. Is it ...
1. The ethnic folks are delivering pizza to whites thereby implying servitude?
2. Domino's is racist against whites and doesn't want "that kind" in their stores?
What's the slight here? I don't see one, and I don't think one is there.
But yeah, racism exists. Always has, always will. It will never go away in the same way that lying, greed, or any other vice will never go away. I'm not saying it should be accepted or tolerated or not fought against, only that it will always exist.
And, people will always feel slighted (rightly or wrongly) for whatever reason, and they will sometimes seek to find reason for that perceived slight by assigning racism to the slight-or. There are other motives for assigning racism, including profit, but that's not what I'm talking about here. I think this happens a lot. If I had to throw a percentage on truly racist offenses to people blaming racism that's not there for whatever reason, I would put it at about 10%.
What form it takes differs, and a society's success or failure in race issues varies. But FWIW, I think that anything that eliminates race perceptions or humanizes is healthy. In that sense, it's a good thing when an ethnic person is occasionally the butt of a joke like the taco party commercial. Everyone's the but of a joke now and then. Now, if the cell phone company produces 100 commercials and minorities are the butt of all of them, that's one thing. But that's not happening here.
That said, I also think that there are other things that should never be portrayed or "marketed" outside of historical or storytelling contexts. Such things would include the holocaust, lynching, whipping, etc. Not that it means anything, but I can't remember a movie or TV scene (outside of Roots or the like) where a white man whipped a black man. Nowadays, whipping scenes like in Spartacus or Starship Troopers seem to involve same-race, or a black man whipping a white man. I thnk that's fine; like I say, some things just need to not be portrayed or "marketed" out of appropriate contexts.
Quote: EvenBobTV shows are a different matter. They used to be a lot more racially targeted than they are now. It doesn't sell, nobody watches the shows. Blacks especially are complaining about how hard it is to get a job on a TV show these days. The commercials are the ones targeting race. Just this minute saw an AT&T commercial in an office that had 3 Blacks, an Asian, and a dorky White guy that was labeled a 'creep' by a fellow Black worker. Gee, I think I get it, you don't even have to explain it to me.
I've seen that same commercial tons of times, except there is a black guy being called a creep... I guess you're in a more racist or would it be less racist, television market then I'm in.
Quote: EvenBobWhitey? Your grasp of what racism is about is astounding.
Never mind, I won't tax your mind any further.
Bob as I said before if you look hard enough some people can be offended by anything.
Keep searching for the reverse racism you are looking for and I am sure you will find it everywhere.
After reading your arguments I would not call them taxing on the mind. Enjoy you misplaced smugness.
Quote: ItsCalledSoccerBesides, I'm not even sure how EvenBob's description involves racism.
It helps if you see racism before you watch the commercial.
Quote: Wavy70Bob as I said before if you look hard enough some people can be offended by anything.
Keep searching for the reverse racism you are looking for and I am sure you will find it everywhere.
After reading your arguments I would not call them taxing on the mind. Enjoy you misplaced smugness.
I think what he means by racism (what you call reverse racism) is certain things can be said about or portrayed involving white people that could not be if it was a minority, or at least not without huge repercussions. I think this is most definitely a reality.
Quote: EvenBobJust saw a Dominos Pizza commercial on TV. Out the door, carrying a pizza comes a Black guy. After him comes an Asian guy. After him comes a Mexican couple, carrying boxes of pizza. No White people at all. Is this an accident? Hardly. Somebody thought up every frame of this, including who's in it. If you asked the average Black, Asian or Mexican if this commercial offended them, they would say no. The average White would say no. But if it was all White people in the commercial, that would illicit totally different answers. Why is this modern version of racism any different from any other kind we had in the past. Looking at many commercials these days, you get the impression that White folks don't even live in America anymore.
No, they still live here, but they are just not eligible for consideration by Uncle. We're a minority, not enough votes to bother with.
Even Even can make a good point. He's absolutely right. I have been aware of it for some time.
Quote: weaselmanI get a lot more amused, when I see stuff like a black baby Jesus in a nativity scene.
That's probably more accurate than a white baby Jesus in a nativity scene, though. Jesus wasn't born in Finland.
As an example that I practice what I preach, my WoV models are white, black, Mexican, and Indian (with a dot, not a feather).
Quote: Wizard
As an example that I practice what I preach, my WoV models are white, black, Mexican, and Indian (with a dot, not a feather).
I only see hotness not color
Quote: MathExtremistThat's probably more accurate than a white baby Jesus in a nativity scene, though. Jesus wasn't born in Finland.
I am not sure what you are saying. I wasn't born in Finland either ...
Quote: MathExtremistThat's probably more accurate than a white baby Jesus in a nativity scene, though. Jesus wasn't born in Finland.
Although newborns start out farily pale, even if dark skinned later on, so assuming the nativity scene is reflecting a recent newborn, it would be unusual to have a noticably dark skinned baby anyway.
Although, denpending, they may be (reddish (screaming) (bluish/grayish not breathing) immediately after birth.
Quote: rxwineAlthough newborns start out farily pale, even if dark skinned later on, so assuming the nativity scene is reflecting a recent newborn, it would be unusual to have a noticably dark skinned baby anyway.
Yes, that too ...
But I was using "black" as a euphemism for the actual race that we are not allowed to mention by name any longer, not just the skin color. While Jesus was, probably, rather dark-skinned, like most Middle-Easterners, he most certainly wasn't black in the racial sense of the word.
