Dobrij
Dobrij
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Mission146
August 8th, 2021 at 1:25:57 PM permalink
Advertising in gambling business is very often very similar and not interesting. Casinos for advertising often use the faces of stars, pretty girls, luxury items, I think that such advertising does not reveal the topic of excitement.

Can you share some examples unusual casino advertisements?, funny or other creative advertising which you remember

Thank you!
AlanMendelson
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Mission146
August 8th, 2021 at 1:42:07 PM permalink
I've done Infomercial styled advertising for casinos that showed values in gaming and restaurants and hotel rooms. There was no glitz or glamour. Just info on Gaming, odds, benefits from the players Club, discounts at restaurants, etc.
Dobrij
Dobrij
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Mission146
August 8th, 2021 at 1:52:32 PM permalink
Quote: AlanMendelson

I've done Infomercial styled advertising for casinos that showed values in gaming and restaurants and hotel rooms. There was no glitz or glamour. Just info on Gaming, odds, benefits from the players Club, discounts at restaurants, etc.



Thank you for your feedback! I sent to You a private message

PS - I looked at your portfolio, I didn't see any creativity or humor there. Sorry, this is not what I asked.
Last edited by: Dobrij on Aug 8, 2021
DJTeddyBear
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Keeneone
August 8th, 2021 at 4:12:47 PM permalink
All advertising, casino and otherwise, is successful if you remember the product. Most Super Bowl ads leave you wondering what the product was.

One of the best Super Bowl ads I saw and remember was one that highlights the incredible price for SB advertising time. In the ad, there's what looks like a homeless man watching a mechanical monkey bang some cymbals together for most of the ad. Finally the voiceover and text fade in says, "We just blew two million bucks. How are your investments doing? E-Trade."

As for casino ads, the most memorable for me, that I occasionally talk about while playing poker, was a mailer I got about 15 years ago from the Borgata poker room. Open the first panel and the main message is "Play poker. Make new friends." Open the second panel and it says "Take their money."

The most memorable current casino ad, for all the wrong reasons, is the current ad campaign for the Plaza, featuring what I describe as the Plaza douchebags.


Last edited by: DJTeddyBear on Aug 8, 2021
I invented a few casino games. Info: http://www.DaveMillerGaming.com/ 覧覧覧覧覧覧覧覧覧覧覧覧覧覧覧覧覧覧 Superstitions are silly, childish, irrational rituals, born out of fear of the unknown. But how much does it cost to knock on wood? 😁
AlanMendelson
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Mission146
August 9th, 2021 at 1:07:53 AM permalink
What kind of advertising do you want? If you want funny what is the joke about?

What are you trying to sell? Creativity may not "sell" the casino.

Let me rip apart Station Casinos' current TV campaign. Their spots show their employees singing along with a music track about good times and how happy they are.

My qyestion: is this supposed to be an employee recruiting commercial?

If it is, great.

But if its supposed to make customers come in I have to ask where's the incentive for customers? There's no mention of payables or cash back or winners or players having a good time or how nice hotel rooms are.

In fact this campaign could backfire. Players watching at home who lose could sit there and be cursing at the happy employees and managers singing.

Pre Covid Station Casinos had a better campaign. They had photos and videos of winners with the amount of money they won. Examples: "I'm Martha and I won $1,200" and "Tony won $100,000" and you see Tony giving two thumbs up. In this campaign they paid their winners to return for a photo and videotaping shoot. That to me is more appealing than dancing dealers and managers.

So if you want humor or creativity I'll ask you again what's your target? What point are you trying to make?

I think today casino goers are smarter. They know they have many choices. I think what will appeal to them are things that will make them better off. I'll list some of them:

Better payables
More progressives
Better cash back
More free play
More comps
Restaurant discounts
Better table game bets such as automatic Buys in craps

I call that "smarter" advertising.

I think smarter advertising beats funny or creative advertising any day.

Give people a reason to come to your casino.

And thank you for this thread. I send out weekly Marketing Memos to about 400 clients and you gave me my idea for my next one.

Edited to add:

By the way, I did send you the TV video I did for one Vegas locals casino. After that ran on TV the casino also ran that video on their "locals bus" which picked up players around Las Vegas. It was on a loop and they used it to inform their players about what was available.
Last edited by: AlanMendelson on Aug 9, 2021
JohnnyQ
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Mission146
August 9th, 2021 at 5:49:13 AM permalink
This one's a BLAST from the PAST:

Like the castle in its corner In a medieval game; I foresee terrible trouble And I stay here just the same
billryan
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Mission146DJTeddyBear
August 9th, 2021 at 7:40:02 AM permalink
In the late 90s, there was a huge billboard outside of the Lincoln Tunnel, which all the buses from NYC to AC went by.
I forget the exact wording but it was a photo of Trump with bundles of $100 bills in his hands, nd said something like
"I'm the Donald. I've got it, come take it."
Last edited by: billryan on Aug 9, 2021
The difference between fiction and reality is that fiction is supposed to make sense.
AxelWolf
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DieterMission146
August 9th, 2021 at 10:23:54 AM permalink
I think there is/was a billboard somewhere near Stateline that says "Last chance to get even"

I always that was clever.
♪♪Now you swear and kick and beg us That you're not a gamblin' man Then you find you're back in Vegas With a handle in your hand♪♪ Your black cards can make you money So you hide them when you're able In the land of casinos and money You must put them on the table♪♪ You go back Jack do it again roulette wheels turinin' 'round and 'round♪♪ You go back Jack do it again♪♪
heatmap
heatmap
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Mission146
August 9th, 2021 at 11:47:34 AM permalink
Here in pa - and I致e only seen this done at sands/wind creek - they have signs everywhere saying $5 roulette / blackjack all day or something along those lines

Yet there is only that low of limits of games on stadium versions

I can稚 tell you the amount of times playing at normal tables and people come up looking for a table that has that limit only to be told while pointing at the signs that it痴 only stadium gaming

Imo - shady as hell and something that should be regulated somehow but considering it痴 most likely on the edge of too little of an issue and being completely deceptive
Dieter
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Mission146
August 9th, 2021 at 12:31:58 PM permalink
I live about 70 miles from the state line, where they have non-tribal gaming.
Billboards for the casinos in the next state are predictably sprinkled along the highway.
Billboards for the tribal casino people are driving away from are right next to them, touting about a 5% better RTP.

The first casino they get to across the state line has last month's RTP posted conspicuously at the cage.
May the cards fall in your favor.

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