Remember When

In the 60's, behind the gym where all the boys smoked
cigarettes, Marlboro was the overwhelming choice, in
the box of course. We all wanted to be the Marlboro
Man.

They say the ad campaign for the Marlboro Man, that
started in 1954, was the most brilliant and successful
of all time. It branded Marlboro overnight as the man's
cigarette. If you're too young to remember those TV
ads, they were really something. The lone cowboy,
hard core he-man, and his ever present cigarette.

They used actors until 1968 when they found the
quintessential 'real cowboy', the man in the pic
below, working on a cattle ranch in MT. He was
the face of Marlboro for 20 years.

Three of the men who played in Marlboro commecials died from lung cancer. One of them david mclean went on to make an anti smoking video while in a hospital bed. I remember those commercials I thought the cowboy was the coolest guy around,and for one summer started dressing like a cowboy.
Thankfully I out grew that and never smoked.

Anyone ever drink Moxie?My father would buy it because it was the only soda he could keep without us kids drinking it.It took me along time but now I actually like it.
If your not from New England area you might not know of Moxie.

Quote: Hunterhill

I remember those commercials I thought the cowboy was the coolest guy around,and for one summer started dressing like a cowboy.

When you're 14 and looking for a role model, those
commercials made a huge impression. I smoked a
little in the 60's I felt 8' tall when I smoked a Marlboro.

Remembering when I used to buy the beer-- @18 under age-- and the whole gang hitting the beach at night with our chicks.

Light a small bonfire, drink and dream....and later under the blanket with my girl........Ohh, those were the days.

(these days you'd get arrested if you "light up" on the beach.)

Thank You For Smoking is on tonight on Sundance. Great flick. Sam Elliot plays the cancer-ridden Marlboro Man paid off buy the cigarette companies. I despise smoking, but this flick is fantastic, all about the law, free will, debate and arguing your point well even when you're wrong. Just thought I'd mention it in light of the cigarette posts.

And of course the Marlboro box beats the softpack. That way it doesn't smash when we put it in our socks trying to sneak it in the house when we were 15 years old.

We had a few HUTS. make them out of our old mans 2x4's and plywood. Threw old rugs down for the "floor". They were smoking huts.

Winston and Pall Mall were our favorites. Remember that if someone smoked Camels they were "hard core"!!

And on occassion one of the neighborhood girls would come into the hut. (!)

We'd smoke & drink hard stuff when somebody would steal a bottle out of their house.

Poker and kitty whist.... and rank one another out forever....and plan tommorows fun....

it was almost party time all the time.

Gee.

Quote: Hunterhill

Anyone ever drink Moxie?My father would buy it because it was the only soda he could keep without us kids drinking it.It took me along time but now I actually like it.
If your not from New England area you might not know of Moxie.

I remember it well. In New England, soda was called tonic and still is by many.

Quote: EvenBob

In the 60's, behind the gym where all the boys smoked
cigarettes, Marlboro was the overwhelming choice, in
the box of course. We all wanted to be the Marlboro
Man.

They say the ad campaign for the Marlboro Man, that
started in 1954, was the most brilliant and successful
of all time. It branded Marlboro overnight as the man's
cigarette. If you're too young to remember those TV
ads, they were really something. The lone cowboy,
hard core he-man, and his ever present cigarette.

Amazingly Marlboro was conceived and first marketed as a woman's cigarette. The brown filter hid lipstick. I never smoked, but in HS Marlboro had about a 95% market share among the yutes at my school, with a Winston holdout or two.

Interestingly, when I ordered cigarettes the box was much disliked. Made for working-men so their smokes would not get crushed, the box snipped off about one drag from the cig and people hated that. I had so many in the box that just didn't move that I had to eventually "misorder" so we would run out on sunday afternoon and smokers would take it as their second choice. I had near half a case I was tired of hauling back and forth from the storeroom. It worked, and the remaining 6 cartons lasted MONTHS.

Quote: AZDuffman

but in HS Marlboro had about a 95% market share among the yutes at my school, with a Winston holdout or two.

Clint Eastwood's spaghetti westerns were all the rage in
the mid 60's and he always had one of those thin little
cigars in his mouth. When we'd ride around on Friday
night drinking beer and throwing the empty bottles at
stop signs, we'd all be smoking those little cigars and
pretend were as cool and the man with no name.