Horse Racing marketed to women slot players and social networkers.

link.

Churchill Downs:
Online betting on a horse race without knowing the horse or the race or even the track involved.
New system oriented to the "thirty something" and older female who enjoys slot machines and computer games.

Very interesting!

This could either help the horse industry substanially, or end up killing it. This is an obvious attempt to pretty much circumvent the law, and if Congress cares to change it, horse race simulcasting could be devastated.

Of course, as soon as sports betting becomes legal everywhere, that will probably hurt horse racing anyway.

This seems like an attempt to make what they can while they can.

Quote: FinsRule

This is an obvious attempt to pretty much circumvent the law...

I don't see that at all. Its simply simplifying the betting process through a "front end" that eliminates the horse and race data. Its a sociological marketing ploy for going after a major segment of the market.

After going through the site, I'm convinced it will be a failure.

The fact that you have to wait several minutes after placing your bet to see the results will be its demise.

It's just too clunky, and it's hard to hit big paying horse racing bets, so I think people will get fed up.

Of course, I thought text messaging and facebook would never last...

Quote: FinsRule

Of course, I thought text messaging and facebook would never last...

You may be right, but you can discuss the matter in a conference call with corporate big wigs on February 28th.


LOUISVILLE, Ky., Feb. 18, 2013 (GLOBE NEWSWIRE) -- Churchill Downs Incorporated announced today, Monday, Feb. 18, 2013, that the Company will announce 2012 fourth-quarter and year-end business results on Wednesday, Feb. 27, 2013, at 4:30 p.m. ET and host a related conference call to discuss the quarter and year-end on Thursday, Feb. 28, 2013, at 9 a.m. ET.

Investors and other interested parties may listen to the teleconference by accessing the online, real-time webcast and broadcast of the call at http://ir.churchilldownsincorporated.com/events.cfm or by dialing (877) 372-0878 and entering the conference ID number 12356204 at least 10 minutes before the appointed time. International callers should dial (253) 237-1169. An online replay of the call will be available at http://ir.churchilldownsincorporated.com/events.cfm by noon ET on Thursday, Feb. 28, 2013.

A copy of the CDI's news release announcing quarterly results and relevant financial and statistical information about the period will be accessible at www.churchilldownsincorporated.com.

Churchill Downs Incorporated, headquartered in Louisville, Ky., owns and operates the world-renowned Churchill Downs Racetrack, home of the Kentucky Derby and Kentucky Oaks, as well as racetrack and casino operations and a poker room in Miami Gardens, Fla.; racetrack, casino and video poker operations in New Orleans, La.; racetrack operations in Arlington Heights, Ill.; a casino resort in Greenville, Miss.; as well as a casino hotel in Vicksburg, Miss.; CDI also owns the country's premier advance-deposit wagering company, TwinSpires.com; the totalisator company, United Tote; Luckity.com, where people can legally play fun games online for a chance to win cash prizes; Bluff Media, an Atlanta-based multimedia poker content, brand and publishing company; and a collection of racing-related telecommunications and data companies. Information about CDI can be found online at www.churchilldownsincorporated.com.

Information set forth in this news release contains various "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The Private Securities Litigation Reform Act of 1995 (the "Act") provides certain "safe harbor" provisions for forward-looking statements. All forward-looking statements made in this news release are made pursuant to the Act.

There's a lot I want to discuss with CDI actually.

Unfortunately my wife made me sell my 100 shares after only making a tiny profit. Could have made $1000 in like 2-3 months.

Quote: FleaStiff

link.

Churchill Downs:
Online betting on a horse race without knowing the horse or the race or even the track involved.
New system oriented to the "thirty something" and older female who enjoys slot machines and computer games.

This won't affect the online horse players as horse racing is an argument. The race form creates the argument. Horse players always think they know better and like to portend the future through analysis. They love the argument. Online players will have zero interest interest in this game. They might throw a buck or two at it on a lark but that's the same money that would have otherwise been bet on live racing. As far as attracting the non-horse player.....seems too slow with no visual stimulation. Don't get it.....but who knows?