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A Casino for Gamblers Who Don’t Smoke
By ELAINE GLUSAC
In efforts to rejuvenate Atlantic City, casinos and resorts have leaned on celebrity chef-run restaurants, sprawling spas and mega-nightclubs. The latest opening adds a new dimension: a smoke-free environment. Casinos are exempt from New Jersey’s nonsmoking law, but when the 1,800-room Revel opens in stages starting April 2, it will be Atlantic City’s only nonsmoking casino resort, intended to appeal to the 81 percent of American adults who do not smoke.
The 47-story boardwalk newcomer will house a 150,000-square-foot casino plus three pools, a rooftop garden, a burlesque stage, a 31,000-square-foot spa and restaurants run by the chefs Marc Forgione, Jose Garces and Michel Richard.
Smoking is prohibited in most outdoor spaces on the property with one exception: a small outdoor area strategically located behind the 45,000-square-foot nightclub.
“You have to go through the club to reach it,” said Kevin DeSanctis, Revel’s chief executive. “We didn’t want people walking through a lot of smokers to get in the door.”
"I don't smoke and seek out non-smoking venues but believe that the individual businesses should decide for themselves."
Debt is high already and if they do make it, other AC casinos like ACH (old Hilton), Resorts & even Borgata will feel the heat of lost customers. AC has too much other competition from PA & NY to gain many new customers. Therefore it is either steal another casinos customer, or suffer.
Quote: timberjimYou left out an important choice.
"I don't smoke and seek out non-smoking venues but believe that the individual businesses should decide for themselves."
Amen
AC needs to reinvent itself as a beachside resort town, revitalize its boardwalk, decriminalize the areas near the boardwalk and open up the beachfront to residential living, such as condos by tearing down a few mid-strip casinos.
I do agree that in order for a casino to work in AC, it must be entertainment and hospitality driven these days. Who wants to drive down there anymore when people can go into a casino right in their back yards in any state now. I go strickly to a casino strictly to make money.. period. I dont need to drive to AC anymore. Before, they had no competition, people had to go there to play. Its a new day. Figure it out boys! Their only saving grace is going to be sports betting.. it will come.
Politicians are so frikin corrupt and hypocritical... when the states need money, everything eventually becomes legal whereas before it would be a criminal act.
AC can offer a better gambling experience to its patrons than Pennsylvania, simply because Pennyslvania takes 55% of slot revenue as its own, while New Jersey takes 8%. That difference between tax rates can and should be used as a competitive advantage.
So, for a slot machine in AC to be equally as profitable as a slot in PA, the slot in PA would need to take in 2,222 while the same slot in AC would need to take in 1,087. That's significant. So, I would start offering massive slot promotions to its bussed in or out of state players effectively giving people 5x points or something (on weekdays) to that effect, so rather than a 0.5% slot return to the player, offer 2.5% cash back. That would be significant enough I think to bring players over. Although the player experience on that slot might be the same, the perception of value (getting $1 on every $40) in play would be a great value.
When the feds figure out how to make gambling onshore and completely taxable, it will become legal.
Quote: DeMangoLove the Palace in Biloxi. Smoke free and doing well!!
Ditto!!! My first visit to this casino was two weeks ago. Low table minimums ($5) on everything. I felt like a whale playing $25 a hand at Pai Gow Poker!
Quote: WatchMeWinRight on Boymimbo... and even the slots in AC are not paying out nearly what they used to. They are competing with each other so the payout % is substantially lower... slots are not my cup of tea. Ill take a craps table anywhere and still have the same winning outcome... same goes with poker.[/q
You've stated many times that you consistently win. Do you consistently win at craps, poker and sports or is it a combination of the three?Many people, especially ignorant people, want to punish you for speaking the truth. - Mahatma Ghandi
I think that AC can and should reinvent itself with an emphasis on shuttering a few underperforming properties and reorienting the entire shoreline. It IS a beautiful setting in so many ways.
And for those worrying about investors in a new AC casino being screwed.... you'd have to have a screw loose to be one of those investors...
Quote: WizardTo the Revel I say BRAVO! If anybody in Vegas would do the same they would definitely earn my business.
I think it will work. Even smokers admit that the place can stink after a while. They may patronize the Revel, and sneak out periodically to a place where they can smoke. At any rate, it is easier to add smoking at a later time then it is to take it away.
This is just based on personal observation, but I submit for the consideration of anyone who cares that smokers are probably more profitable gamblers (to the casino) than non-smokers. They seem to have a more carefree attitude, leading to betting more and less reliant on memorizing strategy. Maybe I'm making too big of a generalization, but based on smokers I've known they tend to live more for the pleasure of the moment than out of a long-term greater good.
Quote: IbeatyouracesWhen the Detroit casinos opened, Casino (Caesars) Windsors business declined and then they banned smoking in the place and business dropped even more. The 3 Detroit casinos spent millions to keep allowing smokers when the work place smoking ban went into effect a couple years ago.
Be careful not to blame the smoking ban too much on the drop in business. Around the same time, the government made it much more difficult to get across the border by requiring a passport. That's the reason I haven't been back to Caesars, even though it's not too much farther than my other options.
Regarding the Revel, I salute them as well. It was terribly disappointing to me recently that the state of Kansas, when deciding to open its three casinos over the past year, broke with their own state law against indoor smoking.
Quote: midwestgbRegarding the Revel, I salute them as well. It was terribly disappointing to me recently that the state of Kansas, when deciding to open its three casinos over the past year, broke with their own state law against indoor smoking.
Kansas City already is flooded with casinos, and Hollywood will have a tough time competing in the long-run without allowing smoking. Remember that Missouri is the state that managed to avoid raising taxes on cigarettes with a clever ad campaign. It's not an excuse, but I can understand why they did.
I am not a huge Christie fan, but something tells me that he played a role in defining that the Revel should go smokeless. Kudos to them, and I intend to support them with a visit or two. Hope they flourish, but I realize they face some stark challenges in that market.
You can walk the Rainbow bridge from the American side and be at Casino Niagara in 8 minutes, and get a great (free) vantage of the Falls. My kid visits her mom in the states, and when the border wait's horrendous (either way), I just walk her across, rather than drive. And I save $2.25 on tolls.
And yeah, when the smoking ban went into effect at Niagara and Fallsview, they were hit with another double whammy: the passport restriction and the high dollar. Those two things are mostly to blame for the decrease of business at the border casinos.
I just always considered it disgusting and inconsiderate. I always hated secondhand smoke and I still do.
I am looking forward to being able to breathe clean air at a craps table for once.
I, too, doubt Revel will make much of a profit in the long run.
They spent $2.4Billion and are entering a declining market.
I am heading down to the Gulf Coast (Biloxi) soon and I found out that the Palace Casino is smoke free. I will more than likely be doing most of my gaming there. I don't know how well financially they are doing in comparison to the other casinos, but I'm glad they have given that option.
Quote: joeinkcI agree that they had to do it in order to compete with MO casinos. I have always thought it would be interesting if someone would open the old Sam's Town casino in KC as a smoke-free joint. It would even work out if one of the other property owners (Caesars/Harrahs's or Ameristar) opened it as a smoke-free extension since they are close together. I don't know how that would work with casino licenses and such, but an interesting thought.
Not to hijack this thread into the smoke-free nature of Missouri casinos, but both casinos could EASILY have non-smoking sections for their casinos. Ameristar could make the front part of the boat non-smoking, while Harrah's could make the second floor entirely non-smoking. Harrah's St Louis has one half of the old Island casino as non-smoking. This seems like a more than reasonable compromise.
Back to Revel, I hope the gamble pays off. There's a lot going for the place, but if you try to become too exclusive, you may go after such a small piece of the pie that it will tough to be profitable. It's HIGHLY unlikely that grandma and grandpa will make it their location of choice (and they don't want that customer). Unfortunately, that's where the money is at, even on the Jersey Shore.
Edit: D'oh put this in the wrong thread.