Vegas TV Commercial
Quote: EvenBobIt promotes a stereotype Vegas doesn't need right now.
Vegas never wants to focus on "lose" only on "win".
Quote: FleaStiffVegas never wants to focus on "lose" only on "win".
It's like saying the next commercial on Stray Animals makes fun of domestic violence and mental illness. You can't really take those commercials seriously.
It's like the GSA scandal. It may not be the best thing for Vegas, but it is undoubtedly good news for the M resort. That's a lot of attention that a million ads wouldn't get.
Quote: EvenBobHas anybody seen this DirectTV commercial?
Keep in mind that, despite the title of this thread, the commercial is NOT about Vegas. It's focus on Vegas is very brief. It is lumped in with other absurd events in the "Chain-of-events" sequence. As such, the reality of it becomes absurd beyond recognition.
It will not harm Vegas at all.
For the record, I have not seen this commercial on TV. I HAVE seen other commercials in this Direct TV "Chain-of-events" ad campaign, and they are all equally absurd to the point where if you're a Direct TV customer, you might be moved to check out cable.
If it's any consolation, Katy Perry's "Waking Up in Vegas" inspired me to make a Vegas trip a couple February's ago...
Quote: DJTeddyBearFor the record, I have not seen this commercial on TV. I HAVE seen other commercials in this Direct TV "Chain-of-events" ad campaign, and they are all equally absurd to the point where if you're a Direct TV customer, you might be moved to check out cable.
Unfortunately, it is us cable customers who have to see the DirectTV commercials. Perhaps the only real benefit of DirectTV is that once you are a customer, you probably don't have to watch their spot ads any more.
Quote: DJTeddyBear
It will not harm Vegas at all.
And you know this how? Does it help Vegas,
when it needs all the help it can get? Its pig
piling.
Quote: only1choiceI have directTV and the commercial was on a couple of hours ago.
Interesting. Doesn't seem like advertising money well spent. Could you tell whether it was an ad presented on the network (going to everyone viewing the program) vs. an inserted ad for local customers?
Quote: EvenBobDoes it help Vegas,
when it needs all the help it can get?.
My GUESS is that it would help Vegas.
It is obviously a super tongue in cheek
commercial.
So, ANY publicity for LV ( well almost
any publicity ) is a good thing.
A handful of people who were not
thinking about going to LV will think
about it after seeing the commercial
and end up going.
Quote: JohnnyQ
A handful of people who were not
thinking about going to LV will think
about it after seeing the commercial
and end up going.
And how many who were thinking of going, won't.
Quote: thecesspitWhen was it direcTV's problem how well Vegas is doing?
We don't allow other unfair stereotypes
too be exploited, why should this be any
different. When you go to Vegas you don't
usually lose everything, far from it.
Quote: EvenBobWe don't allow other unfair stereotypes
too be exploited, why should this be any
different. When you go to Vegas you don't
usually lose everything, far from it.
We don't? Unfair stereotypes is the basis of a lot of comedy. Poor l'il Vegas, someone takes a cheap crack at them. I'm sure that'll be the final nail in the coffin and Steve and Sheldon are right now shutting up shop on the Boulevard.
Sheesh, Bob, I thought you told us the Casino industry is evil and nasty and out to take your money. Someone makes a cheap joke about them and your first on the ramparts?
Quote: thecesspitSomeone makes a cheap joke about them and your first on the ramparts?
I like Vegas, I want it to survive and thrive, for
personal reasons.
Quote: DocUnfortunately, it is us cable customers who have to see the DirectTV commercials. Perhaps the only real benefit of DirectTV is that once you are a customer, you probably don't have to watch their spot ads any more.
I have DirecTV and still see these ads.
When we moved to our house, the prior owners had it, and left their converter box, so we got it free for a couple weeks. Since it was cheaper than cable, had a nice selection of channels, and has far better customer service than Charter (the 800 lb cable gorilla around here), we signed up and hadn't had any serious issues in the 10 years since. Plus, it's the only place to get NFL Sunday Ticket, so my wife can watch her beloved Dolphins without having to go to a sports bar every Sunday afternoon in the Fall.
like Bob Dylan in 1972? A long sleeved untucked sport
shirt and an open vest. He looks ridiculous.
are probably missing the commercial while they go out for a smoke or grab a beer.
People go there with dreams of winning.
When they see that guy who loses everything and sells his hair to a wig shop, they have a good laugh; stuff like that happens to other people, not to them.
I have restrained from going to Vegas because I won't fit in with all the 'Beautuful" people.
The reality is most people do lose in Vegas, so tough noogies if Vegas can't take the ribbing.
Honestly, I think Direct TV has a creative series of commercials. Good for them. Its a creative way to build an image for its service, as opposed to doing a price comparison which probably wouldn't work.
Quote: FinsRuleThe commercial is dumb, all of those DirectTV commercials are dumb. They are on all the time, and yeah, it might have a slightly negative affect on Vegas. But I think DirectTV is losing more money on those commercials than Vegas is.
People see about 8000 commercials per year. The huge majority you can't remember. Their primary job is to make sure the consumer remembers the name of the product. Since cable TV and satellite TV is a saturated market, you can only get customers by stealing someone else's. So their primary goal is to get you to associate the product with the low price which is the final visual.
Visitors to Las Vegas for Jan-Feb 2012 are 6,224,593 (up 3.6% from 2011). So for the first time in their history, visitors should break 40 million for the year. But people don't spend money like they did 5 years ago. Gambling will not get close to the peak, and average daily room rate is still relatively low.
NoneQuote: EvenBobAnd how many who were thinking of going, won't.
1987 : 16,216,102
1988 : 17,199,808
1989 : 18,129,684
1990 : 20,954,420
1991 : 21,315,116
1992 : 21,886,865
1993 : 23,522,593
1994 : 28,214,362
1995 : 29,002,122
1996 : 29,636,361
1997 : 30,464,635
1998 : 30,605,128
1999 : 33,809,134
2000 : 35,849,691
2001 : 35,017,317
2002 : 35,071,504
2003 : 35,540,126
2004 : 37,388,781
2005 : 38,566,717
2006 : 38,914,889
2007 : 39,196,761
2008 : 37,481,552
2009 : 36,351,469
2010 : 37,335,436
2011 : 38,928,708
2012- on target to break 40 million
Quote: pacomartinPeople see about 8000 commercials per year. The huge majority you can't remember. Their primary job is to make sure the consumer remembers the name of the product. Since cable TV and satellite TV is a saturated market, you can only get customers by stealing someone else's. So their primary goal is to get you to associate the product with the low price which is the final visual.
Visitors to Las Vegas for Jan-Feb 2012 are 6,224,593 (up 3.6% from 2011). So for the first time in their history, visitors should break 40 million for the year. But people don't spend money like they did 5 years ago. Gambling will not get close to the peak, and average daily room rate is still relatively low.
I remember the name of DirectTV. But a commercial telling me how much it costs for DirectTV with naming all the channels I can get that I don't get with cable would be more effective for me, then telling me that I don't want to sell my hair to a wigshop.
Maybe those commercials work for other people, but if I don't like a commercial, I make sure NOT to buy the product.
People don't watch commercials. When the commercials come on they change channels, go to the bathroom, run to the microwave, yell at the kids, pick up the cell phone, etc.
The only way to make people watch commercials is to make them entertaining.
By the way, I tell my clients that theyre better off with avoiding 30-second commercials unless they already have a well established brand, because 30-seconds is too short to introduce and reinforce a "new name" in a market place.
DirectTV can reinforce their established brand with these spots.
Those of you critical of the spots... do you work for the Visitors and Convention Authority?
BTW I will take DirecTV over Comcast any day. After the hurricane I had my TV back as soon as my generator cranked over.
I hear that reference all the time on radio, tv and people on the street.
Quote: maplemanHow many of you that are upset about this commercial have referred to Las Vegas as "Lost Wages?
I've never heard that reference before.
Bad. VERY bad.Quote: DocI have seen quite a few clever commercials that caught my attention and for which I could remember the catchy point quite well later. Unfortunately, I had no clue what product or service had been advertised. Is that a good or bad commercial?
It's like the old line about the performer who is reading a bad review, "I don't care if it's good or bad as long as they get my name right. Publicity is publicity."
But if you can't remember what was being advertised, then it's nothing but wasted money.
On the subject of "wasted advertising money," I think this eTrade SuperBowl Monkey spot, is one of the best commercials for getting a point across, as well as getting you to remember the name.
Quote: vendman1No such thing as bad publicity.
I'll go ahead and disagree.
Quote: EvenBobStrip revenue was down 15% in March. I'm sure it will be found to be a result of the commercial.
It has now been 2 years, 5 months since the Strip low. Still 78% of the comeback has been baccarat. Gaming levels outside of baccarat are still back to 2004-2005 levels. And that is factoring in record numbers of visitors.
I know you are being sarcastic, but clearly commercials don't mean anything.
It's the one where a guy takes out some wires and causes
a blackout and looting. My problem is, why are all the
looters white guys? Are they the typical demographic that
carries off TV's and DVD players in a blackout?
And on the home security commercials, why are all the
people trying to break into your house white? I've yet
to see one where the perps were anything but white.
The prisons in this country are bursting at the seams with
a majority of whites, is that the message they want to send?
Are they really that terrified of telling the truth?
Quote: EvenBobI have another complaint about a DirectTV commercial.
It's the one where a guy takes out some wires and causes
a blackout and looting. My problem is, why are all the
looters white guys? Are they the typical demographic that
carries off TV's and DVD players in a blackout?
And on the home security commercials, why are all the
people trying to break into your house white? I've yet
to see one where the perps were anything but white.
The prisons in this country are bursting at the seams with
a majority of whites, is that the message they want to send?
Are they really that terrified of telling the truth?
I'd love to be a burgler in a commercial. Maybe I can wear a Chinese hat and buck teeth.
Quote: EvenBobHere's a montage and the crooks are all white.
That is interesting, but it would have been more LOL with black phone operators in the Broadview call center. I think everyone in the entire commercial was white.
Quote: EvenBobI have another complaint about a DirectTV commercial.
It's the one where a guy takes out some wires and causes
a blackout and looting. My problem is, why are all the
looters white guys? Are they the typical demographic that
carries off TV's and DVD players in a blackout?
And on the home security commercials, why are all the
people trying to break into your house white? I've yet
to see one where the perps were anything but white.
The prisons in this country are bursting at the seams with
a majority of whites, is that the message they want to send?
Are they really that terrified of telling the truth?
The same reason 99% of television dads can's screw in a light bulb or capably drive their kids to school without all sorts of drama…yet somehow they manage to have a big house and a lot of 'stuff'
Quote: EvenBobHere's a montage and the crooks are all white.
The majority of Brinks installation are suburbia. The majority of suburbia are white folk.
Quote: FaceThe majority of Brinks installation are suburbia. The majority of suburbia are white folk.
You think the majority of the burglars in suburbia
are white? The majority of home burglaries are
committed by males under the age of 25, in the
daytime, looking for small items to sell for drugs.
White neighborhoods have just as many black
burglars as white or Hispanic because that's
usually where the best houses are. They hit secluded
houses while the owners are at work. It's like
trick or treating, where do the minorities go for
the best candy. It sure isn't in their own neighborhoods.
Quote: bwWe all know why the criminals are white in the commercials, because if they were black Jesse Jackson and Al Sharpton would be all over the advertisers like white on rice.
Exactly. Our wonderful attorney general has even said
he wants cops to take a softer view on black on white
crime. But prosecute to the hilt on white on black. Look
at Zimmerman, half white. And that black professor
who's Obama's friend and got hassled by white cops.
There are no black criminals anymore, just lots of
black convicts unjustly charged.
