WongBo
WongBo
Joined: Feb 3, 2012
  • Threads: 62
  • Posts: 2126
March 31st, 2012 at 7:23:12 PM permalink
A new tourism slogan for Atlantic City
March 30, 2012|By Wayne Parry, Associated Press

ATLANTIC CITY - When Atlantic City rolled out its "Always Turned On" tourism slogan in 2003, critics felt it was a little, well, risque.

Nine years later, they've fixed that. The new slogan?

"Do AC!"

It's part of a $30 million casino-funded campaign to promote the nation's second-largest gambling resort through a group called the Atlantic City Alliance.

The slogan, written by an agency the alliance hired, tested well, according to Atlantic City Convention & Visitors Authority president Jeff Vasser. He said it should get people to consider what once was dubbed the "World's Favorite Playground."

"As long as it motivates people to visit, that's what matters," Vasser said. "It works as a platform for us to highlight different things - culinary, meetings, and things like that."

Robert Griffin, CEO of Trump Entertainment Resorts and president of the Casino Association of New Jersey, likes the campaign.

"It's a call-to-action statement, which I like," he said.

The slogan was first reported by the Press of Atlantic City, which obtained a memo circulated by Caesars Entertainment Inc., owners of four casinos here.

"Backed by a $30 million investment, 'Do AC!' will provide consumers with a comprehensive advertising campaign - television, radio, and print - that promotes all of our unique offerings," Caesars eastern-division president Don Marrandino wrote in the memo to employees.

"The new campaign launching in mid-April will encourage customers - both new and those we haven't seen in years - to visit AC," he said.

The alliance is part of Gov. Christie's plan to revive Atlantic City's struggling fortunes. The money funding the campaign used to have to be sent to the state's racetracks as compensation for not being allowed to have slot machines.

Atlantic City casino revenue has fallen from a high of $5.2 billion in 2006 to $3.3 billion last year. The resort, likely to be overtaken this year by Pennsylvania as the nation's No. 2 casino market, has since been emphasizing nongambling amenities and revenue.
In a bet, there is a fool and a thief. - Proverb.
buzzpaff
buzzpaff
Joined: Mar 8, 2011
  • Threads: 112
  • Posts: 5328
March 31st, 2012 at 7:30:27 PM permalink
I believe this was a very close winner in the selection process. 2nd place was Debby Does AC 3rd was Deepthroat AC
pacomartin
pacomartin
Joined: Jan 14, 2010
  • Threads: 649
  • Posts: 7895
March 31st, 2012 at 7:54:24 PM permalink
Quote: WongBo

"Do AC!"
It's part of a $30 million casino-funded campaign to promote the nation's second-largest gambling resort through a group called the Atlantic City Alliance.



I guess that's why these people are paid the big bucks.

PARX casino has a campaign where a patron can't find his plane tickets, because he is having so much fun he forgets that he didn't fly to Vegas. His friend reminds him that he drove there and he only lives 20 miles away.
WongBo
WongBo
Joined: Feb 3, 2012
  • Threads: 62
  • Posts: 2126
March 31st, 2012 at 7:58:27 PM permalink
i did not post any opinion on this, just wanting to see what others would say.
glad to see i am not the only one who thinks it is a little weak.
for $30M they should have tried a little harder
In a bet, there is a fool and a thief. - Proverb.
MrV
MrV
Joined: Feb 13, 2010
  • Threads: 310
  • Posts: 6775
March 31st, 2012 at 8:26:17 PM permalink
"Do AC?"

is THAT the best the PR guys can come up with?

Lame, just lame.

I just devoted five seconds of thought to it, and came up with a BETTER slogan.

"AC Doozy."

ba da bing.
"What, me worry?"
Nareed
Nareed
Joined: Nov 11, 2009
  • Threads: 373
  • Posts: 11413
March 31st, 2012 at 8:28:21 PM permalink
Quote: MrV

Lame, just lame.



Well, they could add a picture of Edison saying "Do AC!" and snag a few history or technology geeks ;)
Donald Trump is a fucking criminal
pacomartin
pacomartin
Joined: Jan 14, 2010
  • Threads: 649
  • Posts: 7895
March 31st, 2012 at 8:41:30 PM permalink
Quote: Nareed

Well, they could add a picture of Edison saying "Do AC!" and snag a few history or technology geeks ;)



I think that ad campaign would be a little obscure


But Edison got started only about 100 miles from Atlantic City
Nareed
Nareed
Joined: Nov 11, 2009
  • Threads: 373
  • Posts: 11413
March 31st, 2012 at 8:54:04 PM permalink
Quote: pacomartin

I think that ad campaign would be a little obscure



I knew you'd find or get the reference! :)

Anyway, bringing up Betamax would be a little obscure. The Edison idea would be positively opaque.

Quote:

But Edison got started only about 100 miles from Atlantic City



Vague memories that Menlo park is in New Jersey. Otherwise bringing up Edison would be too opaque.
Donald Trump is a fucking criminal
EvenBob
EvenBob
Joined: Jul 18, 2010
  • Threads: 418
  • Posts: 22779
March 31st, 2012 at 9:51:22 PM permalink
Quote: Nareed

Well, they could add a picture of Edison saying "Do AC!" and snag a few history or technology geeks ;)



Actually, Edison was the DC man, Tesla was the AC dude.
I'm shocked I beat Paco to that one. (shocked, get it?)
"It's not enough to succeed, your friends must fail." Gore Vidal
thecesspit
thecesspit
Joined: Apr 19, 2010
  • Threads: 53
  • Posts: 5936
March 31st, 2012 at 9:51:44 PM permalink
"The' rel='nofollow' target='_blank'>http://www.youtube.com/watch?v=p0lz7pKnIhA]"The Wizard of Menlo Park" by Chumbawamba.
"Then you can admire the real gambler, who has neither eaten, slept, thought nor lived, he has so smarted under the scourge of his martingale, so suffered on the rack of his desire for a coup at trente-et-quarante" - Honore de Balzac, 1829

  • Jump to: