Zima is way too sweet.
Truly Spiked and Sparkling is where it's at. Same 5% ABV and tastes pretty much like flavored seltzer.
I thought Zima was the guy who bought this site
The big beer companies (AB-InBev & Miller) are so lost in today's market they are just throwing stuff against the wall. Core domestics are losing market share year after year to craft and when they try to match the craft brands, they lose. Buying up craft brewers has only cause many drinkers to abandon those brands, see Goose Island, Breckinridge and others. Now small local breweries are the hot item in the craft market. The malt category, which Zima falls into has a very fickle customer base who is not loyal. Hard sodas like Henry's & Not your Fathers had a short run and are dying on the shelves now. Mike's Hard Lemonade is the only consistent long term winner in the segment.
Look for Zima to have a brief initial buzz and then be gone just as quickly. Which is exactly what they are expecting.
Oct 19, 2009
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Heck, I'd put my money on Russian Kvass originally made from aged Russian "black bread" (rye). Pleasant carbonated beverage marketed as a 'tonic' and not even considered alcoholic in Europe. It will knock you for a loop though.
All these craft beer companies seem to make the same product but use different fancy names and different adjectives.