Advertising in Gambling

Quote: AlanMendelson

...Frankly 30 second TV commercials are a waste of money. They usually air in two or three minute blocks and when combined with three or five other spots they simply get lost and are quickly forgotten.

What does work, and perhaps other countries don't have them, is themed adverts such as Heineken "probably" the best lager, Esso (put a tiger in your tank), Hamlet cigars (where after bad luck he needs a cigar to relax).
https://www.youtube.com/watch?v=FvNdhriwGuM&ab_channel=HamletCigarsComercials or https://www.youtube.com/watch?v=O4tb55FttSU

Quote: charliepatrick

What does work, and perhaps other countries don't have them, is themed adverts such as Heineken "probably" the best lager, Esso (put a tiger in your tank), Hamlet cigars (where after bad luck he needs a cigar to relax).
https://www.youtube.com/watch?v=FvNdhriwGuM&ab_channel=HamletCigarsComercials or https://www.youtube.com/watch?v=O4tb55FttSU

Not in the USA.

Smokers in the USA embraced the manliness of the Marlboro man. Would American men identify with the combover nerd in the photo booth, or the grandpa listening to the piano practice or the laundromat wimp?

No.

Smokers want Steve McQueen.

On page 1 of this thread I mentioned how this thread gave me the idea for a Marketing Memo for my clients.

I wrote the Memo and sent it out to my list which has about 400 business owners.

I also posted it on LinkedIn and I was surprised that it had more than 540 views in about 24 hours. Previously I usually got about 150 views on LinkedIn.

I am trying to figure out why this article has so much interest? Some of the positive comments came from others who also do advertising and marketing for casinos.

https://www.linkedin.com/posts/alan-mendelson-26a6a95_a-couple-of-days-ago-a-casino-company-approached-activity-6830475208378458112-TpAY

Quote: AlanMendelson

The problem with humor ads is that they say little about the casino.

The truth is they are good for a media "pop" but they have no legs.

Godaddy's Super Bowl commercials are a case in point.
They sell nothing. They provide no information. And they dont bring in business.

Do you know what kind of ad is realy selling? can you give example?

Dobrij. Please read my latest Marketing Memo. The advertiser I wrote about has a retail store. Here's the Marketing Memo I just sent out and posted on LinkedIn:

This morning I sent an email to one of my clients. In part the email said this:

"The video I did with you in 2019 had 1,388 views on YouTube during July. Viewers watched about 49% of it according to Google analytics."

This is very significant.

You might not know it, but YouTube is the second most used search engine. After Google, people use YouTube the most for researching products and services and where to shop and travel to.

Think about that. YouTube is #2. YouTube beats out Facebook and Instagram and Twitter and all the other social media websites.

And what's really amazing is that you don't have to pay YouTube for this free advertising.

Remember that: someone seeing your YouTube video is free to you. But on Facebook the average cost per click ad is $1.72 and that's just the average.

Had my client who had 1,388 views on YouTube last month paid for the same exposure on Facebook it would have cost him:

$1.72 X 1,388 = $2,387.36

Now, here's the best part. That video was on my Best Buys TV Shows in the fall and winter of 2019. It first appeared on YouTube in October of 2019 and it's still getting thousands of views and at ZERO cost.

1,388 views on YouTube last month is like 1,388 customers walking into his store on Ventura Boulevard in Sherman Oaks. And the average viewer watched nearly 49% of the entire video which shows they were engaged. And this advertising was free.

I always upload my client's videos to YouTube at no additional cost. It's a free service and a free way for clients to continue to reach customers.

I know that some of you love Facebook and Twiiter and Instagram, but it's time to discover YouTube.

Get your videos on YouTube. Tell your story. It's a smart way to market yourself. And each view is free.

Quote: AlanMendelson

Dobrij. Please read my latest Marketing Memo. The advertiser I wrote about has a retail store. Here's the Marketing Memo I just sent out and posted on LinkedIn:

I reed. So what?! It doesn't explain anything

Quote: Dobrij

I reed. So what?! It doesn't explain anything

I dont think I can help you. Good luck.

Well at least for me, I think Casino DIRECT MAIL advertising is pretty effective, particularly if it includes a special room rate or some other kind of offer. And of course with this approach it is very targeted to a certain consumer.

Along those lines, now that I have given my e-mail address to both Caesars and M-Life (yeah yeah I know, there can be a lot of them so my delete key gets a workout), I get discount offers that way as well.

There are lots and lots of cookie cutter Casinos on the Strip. So how does the average Joe pick one over another ?

Quote: JohnnyQ

Well at least for me, I think Casino DIRECT MAIL advertising is pretty effective, particularly if it includes a special room rate or some other kind of offer. And of course with this approach it is very targeted to a certain consumer.

Along those lines, now that I have given my e-mail address to both Caesars and M-Life (yeah yeah I know, there can be a lot of them so my delete key gets a workout), I get discount offers that way as well.

There are lots and lots of cookie cutter Casinos on the Strip. So how does the average Joe pick one over another ?

I like what you wrote. Consumers look for deals and offers. And the average Joe does think all casinos are the same until they are told otherwise. Offers in the mail is one way to tell them. Jokes dont give that information.