MonkeyMonkey
MonkeyMonkey
Joined: May 1, 2012
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August 10th, 2012 at 1:26:58 AM permalink
Quote:

Those attending Casino Marketing Conference told that giveaways not crucial to loyalty

For decades, gamblers in Las Vegas joined loyalty programs to earn points for free prizes, ranging from T-shirts to shot glasses and even a chance to win an automobile. They were also rewarded with free meals, hotel rooms and concert tickets.

This is how casinos kept players and attracted new customers -- by seducing them with perks. The catch is the perks only got better the more a customer gambled.

Now some industry insiders say it's time for casinos to reconsider how they market their loyalty card programs.



Full Article

How important are comps to you?
DeMango
DeMango 
Joined: Feb 2, 2010
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August 10th, 2012 at 4:34:30 AM permalink
No free play/ match play/ free rooms/ free food = no me
When a rock is thrown into a pack of dogs, the one that yells the loudest is the one who got hit.
tsmith
tsmith
Joined: Jan 15, 2010
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August 10th, 2012 at 6:16:34 AM permalink
I can do without the free play but a room and food are very important to me.

I don't think any of the buffets in Tunica are worth what they charge for them and if I didn't get them free I'd go somewhere else to eat which means I'd be leaving the casino and taking my money with me.

If I don't get a free hotel room I won't stay overnight which means I'd make the 3.5 hour trip a lot less often in the summer and never between October and April because I don't drive at night. For what it costs a casino to give me a room they get a lot more in return.
TheBigPaybak
TheBigPaybak
Joined: May 14, 2012
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August 10th, 2012 at 6:19:14 AM permalink
I skimmed the article, and the headline seemed a bit misleading as what I gathered was that she was recommending reducing comps for lower-end players, although what constitutes lower-end? 90% of the time, where I play depends on the offers available. No offers, and I won't go.
Lack of prior planning on your part doesn't constitute an emergency on my part.
tsmith
tsmith
Joined: Jan 15, 2010
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August 10th, 2012 at 6:37:18 AM permalink
I see reduced comps all the time. If I go to one casino a lot they'll send me the room and the buffets and the free play ... until I haven't been there in a while, then the free play goes away, the buffet coupons go from 2 free to buy-one-get-one, and free hotel rooms turn into discounted-rate rooms. After a few more months the comps stop coming altogether and then a couple months later they might start up again in reverse order to lure me back.

I think it's completely understandable in this instance to stop giving things away when you're not getting anything in return, but to ignore consistent players just because of their level of play is a bad move. Give them bigger comps and they might just spend a little more at your place; give them nicer comps and they might just recommend your place to someone with deeper pockets.
Nareed
Nareed
Joined: Nov 11, 2009
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August 10th, 2012 at 6:55:46 AM permalink
I've heard of comps ;)
Donald Trump is a fucking criminal
FleaStiff
FleaStiff
Joined: Oct 19, 2009
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August 10th, 2012 at 6:59:07 AM permalink
Perhaps its the comp or the possibility of the comp that is a deal killer without necessarily being known as one.

The overpriced buffet, the l-o-n-g journey, the no-longer free room ... all bespeak a growing trend toward "the local" getting the action rather than the gambler treking to the more distant and more comp-oriented casino.

Taken a look at those locals lately? Even the Indian casinos have "RazMaTazz Girls" (or whatever they call them) as well as a new Sushi Emporium (or whatever else is trendy). They are learning to have tie-ins with local merchants to replace a casino building its own spa. The Indian casino promotions are getting more generous and more expertly marketed.

It may have been that all those MBA types who "tightened the belt" at casinos and tightened the comp program noticeably may have been unknowingly tampering with "sacred cows". Its like that Green Eye Shade type decades ago: Its not the cost of those darned shrimp cocktails, its the cost of our stopping giving them away!
Ibeatyouraces
Ibeatyouraces
Joined: Jan 12, 2010
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August 10th, 2012 at 6:59:38 AM permalink
deleted
DUHHIIIIIIIII HEARD THAT!
texasplumr
texasplumr
Joined: Mar 6, 2011
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August 10th, 2012 at 7:13:40 AM permalink
The comps have certainly been changing over the years. The offers I get have been getting smaller and smaller. But if the free rooms ever go away I'll stop going. Luckily for me, CET owns the Horseshoe and I can keep my rating up without the need to go to Vegas. Even at my low rate of play I can still get free a free room whenever my wife and I go to Vegas.

It costs $800.00 for us to fly round trip today and that will probably be going up in the near future. I love Vegas but if they take my incentive away, I'll take my play elsewhere. at least, closer to home. My best friend live in New Orleans and we can meet up with him in Biloxi and have just as good a time. Maybe better. My wife only requires a bank of slots and she's happy.

And it has seemed to me that over the years the emphasis has been on dining and shows in Vegas anyway. With their efforts at turning it into a family vacation destination they've been slowly pricing me out of the picture anyway.

I still have a 3 night free room at The Plaza that I have yet to use. Hopefully I can use that before it goes away too.
Stupid is a choice
AZDuffman
AZDuffman
Joined: Nov 2, 2009
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August 10th, 2012 at 8:09:13 AM permalink
I think comps are not nearly as effective in these days of the SuperCasino.

Think about the last scene in "Casino." Where Dinero/Rothstein/Rosenthal states that "in the old days dealers knew your name, what you drank, what you played--today that is all gone." In that atmosphere of one-to-one service comps meant more. Way back, the pit boss or even Benny Binion himself might offer you a meal or room. Today the drinks are limited in many joints. "Slot Points" have become a game in themselves.
All animals are equal, but some are more equal than others

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