5 Ways to Increase Repeat Deposits: How to Stop Spending Money on Players Who Leave

Why Are Repeat Deposits the Most Important Metric?
Attracting new players and encouraging them to make their first deposit is, of course, vital. However, if those players leave the platform after their initial deposit and never return, the budget spent on acquisition is almost wasted.

It’s not enough to attract a player — you need to turn them into a loyal, returning user. Therefore, the number of repeat deposits is critical. The ratio of players who make their first deposit to those who make a repeat deposit shows how effectively the platform retains its users.

A high number of repeat deposits stabilizes the business. You won’t have to rely constantly on actively attracting new players. Loyal users will keep playing and generating profit, as retaining old players is far more cost-effective than acquiring new ones.
How to Increase the Number of Repeat Deposits

1. Loyalty Programs

Show active, loyal players that they are valued. VIP offers are an excellent tool for player retention. Here’s how to implement them:

• Rewards and Bonuses for Activity: Reward players with free spins or bonuses for regularly making deposits.
• Tiered Leagues: Offer better promotions or betting odds to the most active players who make frequent or large deposits.
• Regular Promotions: Organize recurring promotions on specific days to stimulate activity. The regularity will motivate players to return to the platform consistently for such events.

2. Gamification

• Levels and Rewards: Create a system of levels and achievements on the platform. This will captivate players and transform their experience into a “game” itself. Adjust level tasks based on which metrics you want to improve.
• Missions: Add regular missions for players. They will be motivated to deposit funds to complete daily or weekly tasks.
• Tournaments and Leaderboards: Competition with other players is an excellent motivator. The excitement of climbing the leaderboard encourages users to place more bets or play longer to reach the top.

3. Personalized Bonuses

• Custom Offers: Use Big Data and Artificial Intelligence to analyze player behavior on the platform. This will help you understand each player’s preferences and offer tailored bonuses. Such a strategy increases user loyalty by demonstrating care and delivering engaging promotions.
• Return Bonuses: Provide incentives for players who return to the platform after a long absence. This approach motivates them to make repeat deposits more frequently.

4. Multiple Communication Channels
It’s essential not only to develop bonus systems and gamification features but also to communicate effectively with players about these offers. We recommend implementing a CRM system on the platform. This will allow you to quickly and efficiently manage communication across multiple channels.

Players can be automatically segmented in the system, enabling you to send tailored offers to different user groups with ease.

By focusing on loyalty programs, gamification, personalized bonuses, and effective communication, you can significantly increase repeat deposits. This will stabilize your revenue and ensure the long-term success of your iGaming business.