Zcore13
Zcore13
Joined: Nov 30, 2009
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December 24th, 2014 at 11:20:42 AM permalink
Quote: 21Flip


My thoughts with a distributor partnership is the contacts and marketing. Can an independent make waves in the industry? I plan to do Southern Gaming Summit, Raving's, and potentially G2E. Additionally, I intend to have a full demo mode on a website, and knock on doors full time using contacts in the gaming industry I have developed over my career in table games.



I'd skip G2E and focus on your presentation for Raving. A nice booth, quality supplies, a good dealer and most importantly a clear, understandable, enthusiastic 20 second description of how to play the game. The risk versus reward at G2E is too high for a new inventor in my opinion.


ZCore13
I am an employee of a Casino. Former Table Games Director,, current Pit Supervisor. All the personal opinions I post are my own and do not represent the opinions of the Casino or Tribe that I work for.
Paradigm
Paradigm
Joined: Feb 24, 2011
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December 24th, 2014 at 12:03:27 PM permalink
Quote: Zcore13

I'd skip G2E and focus on your presentation for Raving. A nice booth, quality supplies, a good dealer and most importantly a clear, understandable, enthusiastic 20 second description of how to play the game. The risk versus reward at G2E is too high for a new inventor in my opinion.
ZCore13


+100
Lucky
Lucky
Joined: Nov 6, 2009
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December 24th, 2014 at 2:14:37 PM permalink
Quote: Zcore13

I'd skip G2E and focus on your presentation for Raving ...

ZCore13


Take this advice.
"Success consists of going from failure to failure without loss of enthusiasm." -- Winston Churchill
DJTeddyBear
DJTeddyBear
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December 24th, 2014 at 2:58:00 PM permalink
Ditto prior comments. Attend G2E, but show at Raving.

If it's a side bet, make sure it's on every table that has that game. If it's a new game, make sure it's in a prominent location in the primary pit. You don't want it to be closed most of the day/week
Superstitions are silly, childish, irrational rituals, born out of fear of the unknown. But how much does it cost to knock on wood? 😁
21Flip
21Flip
Joined: Dec 22, 2014
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December 25th, 2014 at 6:02:40 AM permalink
Thank each of you for your commentary and advice. It is greatly appreciated.

The reason I am considering G2E is simply the number of eyeballs-on-product. 10-15k is a ton of money, but EVERYONE goes. Raving and others are indeed significantly less expensive, but the number of attendees are smaller. If I get 5-10 placements out of G2E leads, it makes the expense worthwhile. It seems like a huge opportunity to overlook.

I guess the question is: Why is G2E a "bad" thing? Is it expense/return concerns? I see the comment about risk versus reward; I take it that means a financial risk, versus some other concern?
Paradigm
Paradigm
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December 25th, 2014 at 9:41:34 AM permalink
You are right that everyone goes, but you don't want everyone, you want Table Game Directors that are looking for new games. Those targets are at Raving, at least the US targets are there, and while they may also be at G2E, you will be outgunned by larger table games distributors, furniture, gaming suppliers, surveillance systems, electronic table game product suppliers, table games software systems vendors, etc. Those vendors will get the eyeballs of table game directors & GM's and they will walk right passed your 10X10 booth without even stopping.......because they have someone going to Raving in 6 weeks to look specifically at new table game product if they are in that market.

Your best advice on this will come from the Luck Brothers, they invented Riverboat Roulette and have exhibited at both shows over the last several years......I believe they just do Raving on an annual basis at this point. You should PM them for some insight on why Raving vs. G2E for the indie game inventor.
Switch
Switch
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December 25th, 2014 at 10:31:37 AM permalink
G2E was ideal around 10/12 years ago but it is so large now that you will barely get noticed at the event.

100% foot traffic at a small event is better than 1% of the foot traffic at a large event.
DJTeddyBear
DJTeddyBear
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December 25th, 2014 at 11:09:35 AM permalink
G2E is good if you wanna see what the big distributors are offering. It's also good if you want to introduce yourself and your game to game distributor. And that includes regular table game, electronic game and Internet casinos.

But that's done by just visiting their booths with literature. Don't expect more than a few minutes of their time. After all, they're not there for you, but to sell their games to the real attendees.

On a plus side, it's fairly easy to get a free ticket to the expo.
Superstitions are silly, childish, irrational rituals, born out of fear of the unknown. But how much does it cost to knock on wood? 😁
doubleluck
doubleluck
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December 29th, 2014 at 2:25:59 AM permalink
Quote: Paradigm

Your best advice on this will come from the Luck Brothers, they invented Riverboat Roulette and have exhibited at both shows over the last several years......I believe they just do Raving on an annual basis at this point. You should PM them for some insight on why Raving vs. G2E for the indie game inventor.

The advice that most of those in the forum is absolutely spot-on when it comes to deciding whether or not to exhibit at G2E or Ravings. When we decided to exhibit in 2012, G2E was truly the only option because Ravings had postponed their event for a few years. However, shortly after we entered into the agreement with G2E, Ravings then revived their Table Games Conference. However, even then, had Ravings promoted that they were going to hold the conference then, we would've bypassed G2E because Ravings is THE niche market we were looking for and G2E was nearly triple the price.

Sure, an independent inventor can get a cheap space near the back of the floor space for less than the price we paid at G2E, however, if the whole reason for going is for the sheer volume of traffic, be prepared to spend the $12,000 - $15,000 range to get placed in the high visibility areas. Over the course of our time there, we did get lots of "attention", but attention isn't what you're looking for, you're looking for people willing to make placements of your game. We also got lots of interest from those attendees in areas where you can't even protect your intellectual rights. We literally had people at our booth blatantly telling us if they wanted to use our game back in their home country, there was nothing we could do about it -- which is true, but disheartening, nonetheless. We garnered a good amount of leads from the G2E, but the problem was they were from everywhere. There we LOTS of "pats on the back" and "attaboys" but neither of those things pay the rent! All in all, we got 3 what we thought hot leads from G2E - none of which equated to installations in the end.

When we decided to exhibit at Ravings later that year, we paid the $3500 and got to actually speak and interact with the niche market we were looking for. Over the 3 day period, we got the same level of interest but actually got our game placed by attending the Ravings event but got 2 installations. The next year, we got another placement (in Las Vegas) as a result of the event, and this year we got 3 more hot leads with as well as a business proposal from another distributor by attending.

In hindsight, I'd say we were "too early" in attending G2E in 2012. But again, at the time, that was the only option. Today, I wouldn't say that we would NEVER attend G2E, but I think it's an event that you should attend ONLY after getting a good number of actual placements and statistical data. Bottom line, invest or waste your money in any manner you please.....after all,it's YOUR money. However, if you're looking for actual installations and return on investment, attend Ravings first to gain placements and traction. So many inventors, believe its all about their game and that everyone will beat down the door to have the "privilege" of placing YOUR game on THEIR floor.....NEVER forget -- this is a business and it all comes down to ROI. In closing, I think if you're estimating you'll get 5 placements from attending G2E, I think you're over significantly OVER estimating. It's a risk averse industry and , at best, you should estimate for only 1 installation as it's always best to estimate on the conservative side rather than "if all goes well' or what you would think is a "reasonable" amount of installations based on the sheer number of attendees.
doubleluck
doubleluck
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December 29th, 2014 at 2:31:26 AM permalink
Quote: Switch

G2E was ideal around 10/12 years ago but it is so large now that you will barely get noticed at the event.

100% foot traffic at a small event is better than 1% of the foot traffic at a large event.

AMEN!!!!

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