Article on Casino Customer Profiling
The Touch-point Collective: Crowd Contouring on the Casino Floor
Quote: From the articleEvery evening at the same time, female patrons under thirty were moving from one side of a popular bank of slot machines to the other, while males over fifty were taking their original seats. Upon further investigation it was discovered that the men were exiting a nearby showroom at the close of a revue performance and pestering the young women. Casino managers responded by creating “a whole new protective area for those women” containing the machines they liked to play, and sent out a direct mailing to promote the new slot shelter. Previous profit levels not only returned but were quickly surpassed.
This is absolutely brilliant.
would have thought it was closer to 90%.
Quote: EvenBobOnly 70% of casino customers have player cards? I
would have thought it was closer to 90%.
I would think it varies a lot by casino. Probably much lower at Circus Circus, Probably higher at Harrah's, I would imagine very high at joints like the El Cortez and South Point,
Quote: bigfoot66I would think it varies a lot by casino. Probably much lower at Circus Circus, Probably higher at Harrah's, I would imagine very high at joints like the El Cortez and South Point,
What I've noticed is that some casinos ask for your card and some don't. Or some dealers do and some don't.
Usually I'll hand over my card with the buy-in anyway, except where I don't have a card. At ElCo, the craps dealer didn't even ask for one (I don't have one). Likewise at Binion's, and I played there two or three times.
Quote: NareedWhat I've noticed is that some casinos ask for your card and some don't. Or some dealers do and some don't.
Usually I'll hand over my card with the buy-in anyway, except where I don't have a card. At ElCo, the craps dealer didn't even ask for one (I don't have one). Likewise at Binion's, and I played there two or three times.
I think they were refering to machine play only, it is difficult to quantify the percentage of table players who use a card.
Quote: bigfoot66I think they were refering to machine play only, it is difficult to quantify the percentage of table players who use a card.
Oh, I'm sure they mean mostly slots, too.
But it matters, since the pit boss can obtain a card for a player who has none, or provide a replacement for someone who forgot or lost her card. I noticed last tripthat some first-time visitors will play the tables as well as the machines. If the casinos value the input from card so much, it shoudl be strict procedure at the tables to ask for a card, and to offer to make a card when the player doesn't have one.
On th eother hand, I've also seen people pay extra for a buffet, or for the Caesars buffet pass, because they don't have a player card. Of course, at the buffet they don't offer to get you one while you dine.
Quote: EvenBobOnly 70% of casino customers have player cards? I
would have thought it was closer to 90%.
That doesn't surprise me in a town like Vegas. They do a lot of tourism business and how much is one guy playing $10 blackjack going to get on his 3 day trip for his conference? Also many of the casinos on the strip have the stigma of not rating lower stakes gamblers and thus it discourages people from even signing up. For instance when I went to an MGM property in 2008 (Treasure Island, it was part of MGM at the time), I couldn't get rated at anything under $25, but went to another MGM property in 2011 (Mandalay Bay) and got rated at $10 and Mandalay Bay is a higher class resort than TI. I would think the locals casinos have much higher rates of customers with player cards, downtown in the middle and the Strip has fewer player cards by percentage.
this is a different metric than the percentage who use "player cards".
many players do not use cards as they do not gamble frequently or do not know any better.
many who use cards, only use them for food comps.
also, the main focus of this article is on slot machine activity.
