Harrah's now officially "Caesars Entertainment"

If you go to harrahs.com, you'll now be redirected to caesars.com with a message saying as much.

Probably doesn't mean too much in the grand scheme of things but it is interesting to note. I wonder if all the various Harrah's-branded casinos across the country will also be renamed?

Quote: OneAngryDwarf

I wonder if all the various Harrah's-branded casinos across the country will also be renamed?

They may, but then again, may not.

While most people that get mail or email from them probably already know most of the various brand names of all the casinos, there is still something to be said for name recognition, particularly in areas where there is only one casino.

And besides, the title of this thread, Harrah's now officially "Caesars Entertainment", is wrong. The correct statement is: Harrah's Entertainment now officially "Caesars Entertainment"

Only their corporate name has changed.

I doubt they'll rename the casinos - I could see them just keeping it as another brand.

I noticed the change myself when I went to check up on the lame comps I was earning from my local Harrah's. Actually, I don't think the casino itself shows any signs of the corporate name change on the inside yet.

It seems that the various web domains and pages may be in a state of flux. If you try to go to www.harrahs.com, you do get redirected to www.caesars.com. If you then click the "Las Vegas" link at the top of the page, you go to lasvegas.caesars.com.

However, if instead of clicking on the "Las Vegas" link, you click on the "Atlantic City" link, you wind up at www.totalrewards.com/destinations/atlantic-city. And these detours may be changing day by day; I don't know. Maybe they will get the web sites straightened out just in time for the debt load to sink the corporation.

Perhaps the forum admin can change this area from Harrah's to Caesar's. I never know whether or not to use the apostrophe with them.

Quote: s2dbaker

Perhaps the forum admin can change this area from Harrah's to Caesar's. I never know whether or not to use the apostrophe with them.

You are not supposed to. The story goes everyone visiting is a Caesar, hence the name. The myth is they forgot it on the sign or/and didn't take 4th grade english and know if it should have been "Caesar's" or "Caesars'."

Quote: s2dbaker

Perhaps the forum admin can change this area from Harrah's to Caesar's.

I plan to give it more time, until Caesars is the more commonly used name for the company.

Quote: Wizard

I plan to give it more time, until Caesars is the more commonly used name for the company.

About 5 years then. Its still Harrahs to me, and probably always will be. Well, Harrahs I mean Caesars.

Quote: Wizard

I plan to give it more time, until Caesars is the more commonly used name for the company.

Common by who?

The 'Responsible gambling' ads featuring the CEO have been re-shot and have been re-branded as Caesars....

I thought that Harrah's was a better Corporate container name. Caesars is more apt to describe a gimmicky decor. I think that the current holding company just want to be rid of the whole mishpucha.