Food Stylist

I want to be a food stylist when I grow up!

Note: watch video

http://www.webpronews.com/heres-why-your-quarter-pounder-looks-like-crap-compared-to-the-ads-2012-06

Fast Food Advertising vs. The Truth

My favorite line from that page is "Nothing was tampered with, run over by a car, or anything of the sort."

In a rare act of MCD's defense, theirs actually is one of the least unlike its ad version.

On other news, scientists have discovered warm water is warm...

Seriously, this isn't some well-kept secret. It's as old as photography and advertising. In fact, it goes a lot deeper than making a burger look good. When advertising a product, you must show the actual product. But the ancillary "food" items related to it don't have to be the actual things commonly used.

So for example,a pancake commercial must show real pancakes, but the beautiful butter pat on top is probably wax, and the golden syrup covering the stack and delicately flowing over the sides is most likely motor oil. Ads for, say, chocolate syrup which you'd use on ice cream, use sculpted bubblegum instead of ice cream (it doesn't melt, see?)

Oh, it's also been determined that the light does go off when you close the refrigerator door ;)

Nareed is correct that those are all common tricks for commercials. Furthermore, commercials for other foods such as burgers and things like that will often feature dishes put together by actual chefs, so no, the diseased cow patty at Burger King isn't likely going to look like that.