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The Evil Empire: Harrah's Corporation's values

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April 21st, 2011 at 11:03:51 AM permalink
pacomartin
Member since: Jan 14, 2010
Threads: 545
Posts: 6200
Quote: FleaStiff
have used the phrase Too Big To Fail in relation to Harrahs, but I wonder. If you bleed the entire industry as well as your own customers does that improve the prospects for a disguised failure?

Is the Deutsche Bank owned casino, The Cosmopolitan, an example of a failure?
Its commercial featured Cougars, Half-naked waiters, a woman atop a piano, chickens and kittens ... and nary a shot of a craps table or blackjack table. Cosmopolitan did not want gamblers. Cosmopolitan certainly did not get gamblers. They have put all their emphasis into hotels rooms, events, pool parties, Night clubs and Day clubs. The money for the new and well-appointed Cosmopolitan is equivalent to that of the Riviera, a dump. There Secret Pizza gets more publicity than their slot program.
Has Vegas already failed and Deutche Bank acknowledged this secretly by trying to make money running a hotel and nightclub and not really making any effort in their casino. They've got the yuppies and twitterers, they've got the glitterati types.

The real gamblers in Vegas are the investors in Harrahs. And I think perhaps Harrahs may demonstrate that they are once again the world's number-one shearers.


Ceasars Corporation is pretty big, but only about 21% of it's revenue comes from Vegas. In Vegas both their gaming and their non-gaming revenue is dropping at the same rate. They want more non-gaming revenue, hence the desire to put in a park behind Imperial Palace to include the giant ferris wheel.

The Cosmopolitan, is being touted as a success, but I think it is a being sold.
While food, beverage is fairly high, it is not overwhelming amount of money considering the huge cost of building the resort. The gaming revenue at $250K per day is below what Alliante Station made it's first few weeks.
Wine loved I deeply, dice dearly -Edgar, betrayed son of Gloucester in King Lear
April 21st, 2011 at 12:21:53 PM permalink
FleaStiff
Member since: Oct 19, 2009
Threads: 75
Posts: 4820
People in Vegas been hearing about a ferris wheel for a decade. Maybe it will finally materialize. It will be a crowd magnet and might improve revenue in the casino a bit as well but probably not by much.

Cosmopolitan aimed at the Yuppie Market and got it. It didn't get much in gambling. I don't know if it wanted it or not. Heck of alot of marketing effort went into everything but the casino. Gotta be a reason for that.

I just wonder with all this Non-Gaming revenue emphasis Harrahs is skimming far more than just the cream.
April 21st, 2011 at 12:48:44 PM permalink
pacomartin
Member since: Jan 14, 2010
Threads: 545
Posts: 6200
Quote: FleaStiff
Cosmopolitan aimed at the Yuppie Market and got it. It didn't get much in gambling. I don't know if it wanted it or not. Heck of alot of marketing effort went into everything but the casino. Gotta be a reason for that.


When it was being conceptualized they thought that there would be a huge market for wealthy people who wanted a second home in Las Vegas. The thought was they were going to sell those condominiums in Cosmopolitan and City Center for a lot of money. That would justify the construction cost.

But both City Center and Cosmopolitan went wildly over budget. Hotel revenue can never make up for the huge loss in expected revenue from condo sales.
The press release in April 2005 which was the month the Wynn opened, said the resort was going to cost $1.5 billion and have 1700 condominiums. When the company (3700 Associates, LLC) was formed April 2004, I am willing to bet they were projecting at least $2 billion in condo sales. They expected to be open in early 2008 (when the Palazzo opened).

So it is difficult to say what their expectations were as far as gaming. To me that gaming revenue is shockingly low. Total revenue is below the median of the 23 major casino/resorts on the strip.

The gaming commission doesn't tell you which casino is the median (11th ranked) of the 23 casinos. My best guess at the median is either the 11 year old Palms or the 18 year old Treasure Island. Remember that Phill Ruffin only paid $775 million for TI.


MGM Resorts Inc
1 ARIA RESORT & CASINO
2 BELLAGIO
3 MANDALAY BAY RESORT & CASINO
4 MGM GRAND HOTEL/CASINO
5 MIRAGE, THE
6 EXCALIBUR HOTEL AND CASINO
7 MONTE CARLO RESORT & CASINO
8 NEW YORK - NEW YORK HOTEL & CASINO
9 LUXOR HOTEL AND CASINO
Ceasars Inc
10 CAESARS PALACE
11 PARIS LAS VEGAS
12 PLANET HOLLYWOOD RESORT & CASINO
13 BALLY'S LAS VEGAS
14 FLAMINGO LAS VEGAS/O'SHEAS
15 HARRAH'S CASINO HOTEL LAS VEGAS
16 RIO SUITE HOTEL & CASINO
Other Corporations
17 VENETIAN CASINO RESORT
18 WYNN LAS VEGAS
19 GOLD COAST HOTEL AND CASINO
20 LAS VEGAS HILTON
21 PALMS CASINO RESORT
22 TREASURE ISLAND
23 PALACE STATION HOTEL (in City of LV)
Wine loved I deeply, dice dearly -Edgar, betrayed son of Gloucester in King Lear
April 21st, 2011 at 1:46:08 PM permalink
kp
Member since: Feb 28, 2011
Threads: 7
Posts: 422
Quote: Nareed
Main Street Station for the 20X... But I'm open to suggestions on where to send my VP and slot allotment.


Take a look at MSS for the VP as well.
April 21st, 2011 at 1:50:08 PM permalink
JimMorrison
Member since: Oct 19, 2009
Threads: 21
Posts: 593
Quote: kp
Take a look at MSS for the VP as well.



Yeah MSS is a good place to send your VP allotment.
EvenBob: "Look America, I have a tiny wee-wee, can anybody help me?"
April 21st, 2011 at 2:00:39 PM permalink
Nareed
Member since: Nov 11, 2009
Threads: 218
Posts: 7275
Quote: kp
Take a look at MSS for the VP as well.


Really old thread :)

For my now dead trip <sniff> I'd decided to stay at MSS and play the hell out of their VP and craps. With a possible side trip to Palms.

Maybe next year <sigh>
This space is closed for remodeling
April 21st, 2011 at 4:10:26 PM permalink
SOOPOO
Member since: Aug 8, 2010
Threads: 49
Posts: 1322
I love Harrah's. They let me stay at the Rio for free. I play $25 pai gow mostly, which is kind of like loitering. I may only get $10 - $20 a day in comps, but that is after the free room. The pool is great, the 'bevertainers' are a joy to order from, and the dealers have always been friendly. My last time there the Asia Poker game was a giant AP opportunity which I thoroughly enjoyed taking advantage of. I played at my usual low level in New Orleans and now am on that mailing list for great offers, too.
April 21st, 2011 at 4:59:58 PM permalink
FleaStiff
Member since: Oct 19, 2009
Threads: 75
Posts: 4820
Quote: SOOPOO
I play $25 pai gow mostly, which is kind of like loitering.
I guess you are referring to the fact that so many Pai Gow Tiles hands are Pushes.
> I may only get $10 - $20 a day in comps, but that is after the free room.
How many hours and how many dollars at risk does that take though?
April 21st, 2011 at 5:05:42 PM permalink
FleaStiff
Member since: Oct 19, 2009
Threads: 75
Posts: 4820
Quote: pacomartin
To me that gaming revenue is shockingly low
Yes. And the most shocking thing seems to be that its low because the owners decided to run a hotel, nightclub and restaurant place rather than a casino. The clear emphasis is that they've given up on the gambling market. I think they have chosen to accept that Yuppies come to Vegas to party now, not to gamble.
April 22nd, 2011 at 5:37:17 PM permalink
FleaStiff
Member since: Oct 19, 2009
Threads: 75
Posts: 4820
Quote: FleaStiff
I think they have chosen to accept that Yuppies come to Vegas to party now, not to gamble.


This is an excerpt from a sailing magazine, but I was struck by how it made me think of Las Vegas.

What are we doing wrong in this country? Even before the recession, much of our recreational boating industry was experiencing tough times. ... the boatbuilding industry has been chasing baby boomers into ever larger and more expensive boats with seemingly no strategy for what to do when these people are finally too old to sail. We have people who are firing up the sailors of the future and renewing the lifeblood of our sport, yet they are rigging leaking 30-year-old dinghies with clothesline.

Okay. The excerpt related to sailboats but I kept thinking of gambling. The same thing is happening. The casinos are increasingly geriatric casinos and all the yuppies are at the topless pools and the various nightclubs. And the casinos seem to want it that way.
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Bovada is the only Internet casino endorsed by the Wizard.
Here are my reasons why and my promise of support.