Catering to the Hispanic market

Quote: Paigowdan

here is a Hispanic casino in town - the Aztec Casino, by the Stratosphere. Don't know if its slots only.

Primarily slots and internet rental, boarding pass printing. What makes you refer to this as a Hispanic casino?

"but there is evidence that Latinos are less likely to look for treatment if they do have a problem."

Vegas calls people like that 'casino oriented'.

Quote: DJTeddyBear

It's a smart marketing move which kinda makes you ask, "What took so long for someone to decide to do that?"

It's not completely new. Ceasars tries to market Rio as a comfortable place for all Latinos. Jerry's Nugget has been marketing too Latinos for years now. The biggest complaint is the lack of betting on soccer (or showing it on television).



Tufesa Internacional is a bus line that offers buses where you don't have to change at the border reducing the length of the trip considerably. Vegas is a big destination. They have recently added an English language version of their website.

Plaza Hopes Strategy Will Woo Growing Hispanic Community {5 April 2005} was a high profile effort to turn the Western into a Latino themed casino. The effort appears to have gone nowhere.

People have talked about a casino marketing towards the black community, or specifically one for gay community. Usually these efforts receive minimal effort (like the Paris casino trying to insist it is the first choice for LGBTs).

What makes the Primm makeover unique is that this effort is the first I've heard of specifically marketing towards California Latinos. It should be pointed out that it is also a move made out of desperation, not inspiration.

Quote: pacomartin

It should be pointed out that it is also a move made out of desperation, not inspiration.

I suspect that the desperate policy change was a last-ditch effort. They had tried giving the hotel rooms away free, then they simply closed them during the week, their Spanish speaking bus riders were there because its cheap and close for the bus companies and their customers. Nothing much else the casino could do.

Was Paris sacrificed to a gay marketing because they had to sacrifice someone? I don't know. A few ads in a gay yellow pages and perhaps a few other token steps will keep the rabid picketers at bay.

I once walked into a Home Depot type place in Miami and was greeted with Buenos Tardes or something like that. I hated it. I'd hate it in Primm too. But if its Turn to Spanish Speaking Dealers or Turn The Key then I guess they had no choice.

Quote: FleaStiff

Primarily slots and internet rental, boarding pass printing. What makes you refer to this as a Hispanic casino?

One, because of its name, and two, I was told so by an gaming industry person. I deal at the Fiesta Henderson Casino, which is just a regular "anglophonic" casino.
"Yo recuerdo este pais cuando fue Americano."+

>because of its name
Ain't no stampeding cattle at the Longhorn or the Western.
Ain't no maiden Aunt named Dotty.
The Eiffel Tower was made in Japan.
The Casino Royale does not have a charter from the King.
City Center ain't near the center at all.
So having Aztec as its name means zip as far as its clientele or ownership.

Now you might be right and whoever told you that it was Hispanic may have spent far more time there and noticed things but signage is in English. The occasional trip promotion is to Hawaii, not Mexico or Spain.